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Q&Me is online market research provided by Asia Plus Inc.Survey about social network importance for brand / services in Vietnam Asia Plus Inc. OverviewSocial network is the information hub for Vietnamese and indispensable tools for brands and service providers. This survey was conducted to understand the social usage among Vietnamese as brand information source and contact source. This survey was conducted among 18-44 years old male / female in Vietnam. The survey was held on May 2019. Social marketing effectivenessDevice to access98%57%42%35%6%89%4% 4% 2% 0%Smartphone Laptop Desktop Tablet Feature phoneQ. What are the devices that you use to access to social network?Smartphone is the dominant popular device for social network accessSocial network popularity for brands - Facebook80% follow the brand. The average brand / service to follow is 15.6 for the reasons of receiving promotions or campaign99%80%Those who use theserviceThose who use it tofollow brandsPopularity Q. Do you use XX? / Do you follow any of the brand page via XX ? / How many brands do you follow approximately in XX ? / What are reasons for following brand page via Facebook? Please choose answers that fit you57%22%9%9%# of brands to follow10 and less 11-20 21-3031-40 41-50 More than 50 72%66%50%38%36%26%19%Receive promotion orcampaign informationReceive new product orservice updateAs I like the brandAs the brand posts usefulinformationAs their posts are goodAs their posts have nicephotosAs the brand use myfavorite celebritiesReasons to followSocial network popularity for brands - Instagram48% use the service, in which 83% follow the brand. The average brand / service to follow is 14.8 for receiving new product or services48%83%Those who use theserviceThose who use it tofollow brandsPopularity Q. Do you use XX? / Do you follow any of the brand page via XX ? / How many brands do you follow approximately in XX ? / What are reasons for following brand page via Facebook? Please choose answers that fit you56%24%7%8%# of brands to follow10 and less 11-20 21-3031-40 41-50 More than 50 66%58%51%47%40%36%32%Receive new product orservice updateReceive promotion orcampaign informationAs I like the brandAs their posts are goodAs their posts have nicephotosAs the brand posts usefulinformationAs the brand use myfavorite celebritiesReasons to followSocial network popularity for brands - Zalo92% use the service, in which 51% follow the brand. The average brand / service to follow is 10.7 for the reasons of receiving new product or service92%51%Those who use theserviceThose who use it tofollow brandsPopularity Q. Do you use XX? / Do you follow any of the brand page via XX ? / How many brands do you follow approximately in XX ? / What are reasons for following brand page via Facebook? Please choose answers that fit you68%18%8% 4%# of brands to follow10 and less 11-20 21-3031-40 41-50 More than 50 65%61%42%41%31%29%21%Receive new product orservice updateReceive promotion orcampaign informationAs their posts are goodAs I like the brandAs their posts have nicephotosAs the brand posts usefulinformationAs the brand use myfavorite celebritiesReasons to followTop brands that the posts are seen oftenNo.1 No.2 No.3 No.4 No.5No.6 No.7 No.8 No.9 No.10Top brands that the posts are interestingNo.1 No.2 No.3 No.4 No.5No.6 No.7 No.8 No.9 No.10Usage of social chat in brand / service contacts
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