资源描述
MCN 2016-2018 MCN 2015 KOL KOL KOL IP MCN MCN 2018 12 MCN 5000 MCN 5 1000 MCN MCN 2019 MCN Multi-Channel Network MCN 2017 2018 12 5000 90% MCN MCN MCN MCN 2018 2019 MCN MCN MCN MCN 2019 MCN MCN 300 MCN MCN MCN MCN papitube MCN MCN COO CEO 315 MCN MCN 2018 MCN MCN 2018 10 -2019 1 Contents 01. 02. 03. 04. 05. MCN MCN MCN MCN MCNMCN 01. MCN MCN MCN MCN MCN 02. MCN MCN YouTube MCN MCN MCN PGC/UGC/PUGC MCN MCN MCN 6 2015 2016 2017 2018 160 420 1700 5000+ MCN 2015 -2018 MCN MCN 7 2012-2013 2015-2016 PGC 2017-2018 MCN 2018-2019 MCN MCN 2019 MCN 8 MCN / 9 MCN IP C B MCN B C 10 MCN 60% MCNMCN 01. MCN MCN MCN 02. MCN MCN Papi MCN 13 MCN MCN MCN MCN MCN MCN IP MCN IP one Papitube IP 14 7 IP / 7 MCN 15 Contents 01. 02. 03. 04. 05. MCN MCN MCN MCN MCN MCN 701.MCN MCN MCN MCN MCN 02.MCN7 MCN 03.MCN 04. MCNMCN PGC UGC MCN 19 0% 20% 40% 60% 80% 100% 0.00 40.00 80.00 120.00 2016 2017 2018 2019E 2020E % 2016 -2020 MCN MCN MCN 60% & 2018 20 2016-2018 MCN 3 MCN 2018 MCN N=315 2018 10 -2019 1 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 500 500-1000 1000-3000 3000-5000 5000 -1 1-3 3 2016 2017 2018 21 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 10-30 30-50 50-100 100-300 300-500 500 2016 2017 2018 2016-2018 MCN 38.7% 2018 MCN 100-300 2018 MCN N=315 2018 10 -2019 1 22 20-50 MCN 5-10 MCN 2016-2018 MCN 3 MCN 2018 MCN N=315 2018 10 -2019 1 81.5% 29.0% 16.1% 11.1% 22.6% 35.5% 2016 2017 2018 5-10 10-20 20-50 50-100 100-200 200-500 500 23 MCN Papitube 30 MCN IP show MCN 2018 MCN 24 01.MCN 7 MCN 02.MCN7 MCN 03.MCN 04. MCN / IP MCN 26 Hi video PGC IP 27 2016 2017 2018 PGC 2019 - 28 - 20 150 50 3 130 29 IP _ IP 30 200 160 120 80 40 2016 2017 2018 1650 2500 2200 low 1400 7000 2200 _ 2600 1600 2300 - IP 31 - IP+ IP IP 2017 3 100 + 10 + 2018 2 10-15% 20% 2-4 70% 2018 4 1000 KOL 2018 5 96.2 3900 + 32 CCTV4 - IP 33 MCN 34 KOL KOL KOL Campaign KOL KOL KOL Campaign KOL Campaign KOL KOL KOL - 35 # # NO.1 6032 + 5.6 + - 36 IP
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