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SupermarketsSee what light can do for your customers2012 Koninklijke Philips Electronics N.V.All rights reserved. Date of release: December 2012AndroidiOSScan the code and learn more about LED!Supermarkets 3Supermarkets2philips/supermarketlightingSee what light can do for your customersWhen done right, lighting energises us, makes us feel comfortable and allows us to enjoy interacting with others. Philips provides flexible lighting solutions that make customers feel comfortable and help them to make the right buying decisions. At the same time they save energy, increase store revenue and reduce the environmental footprint.We can help you to make the right lighting choices and make the switch to LED easier than you could possibly imagine, enhancing life in your supermarket with the power of light. Marks breakthrough solutions that were simply not possible before. But it is only by working closely with you that we can truly understand what is desirable for supermarkets and viable in your market place.to maintenance. The services are available individually or combined into a tailor-made turnkey package that delivers complete project co-ordination from start to finish. Once youre happy with the solution weve designed for you, well take over all responsibility. All you need to do to monitor and manage your lighting project is contact your dedicated Philips representative.Lighting contributing to LEEDIn response to a growing demand of minimizing the environmental impact of buildings, many organizations have developed Green Building certification systems. LEED (Leadership in Energy and Environmental Design) is a rating system created by the United States Green Building Council whereas BREEAM (Building Research Establishment Environmental Assessment Method) is a system established in the UK by the Building Research Establishment. Both LEED and BREEAM are widely accepted as international standards for Green Building certification.Philips has a range of lighting and controls that, designed well into a green building, can considerably help towards certification credits.SustainabilityIn food stores, 69% of all energy costs are due to systems that are influenced by luminaires. With energy costs increasing on an annual basis, the potential for savings is considerable. Weve developed a range of energy-efficient lighting solutions that are socially responsible, technologically advanced and pleasing to the eye. Helping companies to sustain themselves and the environment.Feel in controlComplete control solutions, such as Dynalite and Teletrol, ensure that lights are only used when needed - and at the desired light levels. Our solutions combine optimal comfort and ambience with minimal energy consumption. Some of our solutions, such as Teletrol, even take this beyond lighting, helping you to control entire store chains from a central location.Controls, solutions and servicesPhilips Lightings controls, solutions and services (CSS) organisation can keep the hassle of your lighting project to an absolute minimum. CSS offers a complete range of supporting services from financing and installation Advisory ServicesOur Advisory Services give clear insight into your current lighting system, how it can be improved, and what benefits your supermarket would gain from improved or newly developed systems.Energy Audit Assessment of current lighting system Business case development for energy savingsSolution Design Lighting application Technical design Business modelsProject ServicesYou get one partner from start to finish. You determine the scope of our involvement, from simply overseeing product installation, to taking on complete responsibility or a turnkey project for your supermarket.Project Services Project Management Installation Integration & ProgrammingLifecycle ServicesWe offer customers and channel partners a variety of contracts, which cover all aspects for guaranteeing long-lasting, hassle-free, cost-effective performanceSupport Protects your investmentMaintenance Ensures hassle-free operationPerformance Meets business goals and objectivesPhilips Lighting CapitalPhilips Lighting Capital offers benefit sharing and financing programmes that link to the returns that a new lighting solution will deliver. This enables you to acquire a state-of-the-art solution that will enhance your supermarket immediately and keep your cash flow positive from day one.Supermarkets 9Supermarkets8philips/supermarketlightingSupermarket overview01. Parking and faade05. Wine06. Freezers and coolers07. Aisles, promotional goods and shelves08. Checkout and cashier09. Warehouse and cold storeOur lighting solutions can add value in many different ways throughout your supermarket. In the fruit and vegetables section, at the meat and fish counter, even at the checkouts. On the following pages you will find examples for nine typical areas of a supermarket. The products shown are only a small selection of what is available for that particular application.* Mentioned percentages are experiences figures depending on the customer installed base, newly selected luminaires, lamps and energy prices. revenue enhancement potentialenergy savings03. Cheese, bread and pastries02. Fruits and vegetables04. Meat and fishOverallSmart overall dimming concept with 2 years paybackBack of house Standalone controls can save 70% energyParking lotTime clock, light sensors and presence detectors control lights and save up to 50% energyProduce, breadsWe have the optimal light recipe to make them look bestAislesMaintain optimal light levels instead of overdesigning to compensate for light losses over life: 15% energy savingsEntranceSeduce people to enter the store. Use controls to increase the pull-in power and to make a smooth and comfortable transition from outside to indoorsProduce, cheeses, fishWe have the optimal light recipe to make them look bestCoolers, freezersTurn-key retrofit with LED can save 70% energyOverallUsing daylight in your store can increase your sales 01. 09. 02. 03. 07. 08. 04. 05. 06.energysaving50%energysaving70%energysaving50%energysaving15%energysaving70%MT112MT114MT111MT100MT117MT99MT116MT100MT101MT115MT105MT103MT110MT97MT119MT97MT114MT100MT50MT48MT49MT49Supermarkets 11Supermarkets10product overview, page 47philips/supermarketlightingParking and faade solution01. Parking and faadeFirst impressions count with customers. Creating attraction from a distance, guiding your customer to the entrance and providing a feeling of safety throughout the parking area are a must. Our LED lighting solutions can turn your supermarket into a landmark store with a bright and welcoming ambience even when its dark. Everything from the car park lighting to your signage can guide customers towards your store entrance and ensure they leave safely when theyve finished shopping. And because LEDs are highly energy efficient, youll welcome the savings too. Simply Market, Saclay, FranceIlluminate your brand Using dynamic LED displays outside your supermarket is a great way to attract potential customers, highlight your store and strengthen your brand identity. Our display solutions are flexible in content and shape, getting your message across depending on the season or occasion. This way customers keep coming back being attracted by promotions because they are visible from a distance. Feel safe outside your store In outdoor areas, the best lighting effects are achieved by using LED lamps, LED luminaires and the right controls. White light plays a vital role in making people feel safe after dark. Its higher perceived brightness and superior colour rendering make it easier to distinguish objects, colours, shapes and people. Presence detection enhances the feeling of safety, dimming the lights when no one is around, switching lights on as soon as someone walks towards the store, then dimming them again without anyone noticing. We offer solutions that achieve this in combination with maximum comfort for the shoppers.Koffer2LED FortimoMASTER LEDtube GA110DecoFlood2This combination of products is the best way to create a bright and welcoming ambienceeW/iW & ColorGraze PowercoreSupermarkets 13Supermarkets12philips/supermarketlightingEl Corte Ingls Salamanca Car ParkEl Corte Ingls, in cooperation with Philips, has committed itself to achieving high energy savings and complying with the current regulations in its new shopping centre at Salamanca. Sustainable solutions are implemented, that regulate the lighting according to people being present in the area.Salamanca, SpainProduct solution:OccuSwitch DALI, MASTER TL-D ECOenergysaved52%“For lighting the parking areas of our El Corte Ingls shopping centres at Salamanca and Tarragona, we have installed the OccuSwitch DALI system, enabling us to automatically adjust the light levels according to traffic density. This has led us to achieving up to 52% energy saving.”Miguel ngel Lorenzo, Planning and Facilities Manager, El Corte Ingls Engineering Dept.Jumbo, Eindhoven, the NetherlandsSupermarkets 15Supermarkets14product overview, page 47philips/supermarketlightingAppealing fruit and vegetablesPhilips knows how to bring out the best in all the fresh products in your store from meat and fish to fruit and vegetables. We were the first lighting specialist to develop a portfolio of solutions specifically for fresh food applications. Our solutions offer the optimal light effect in a choice of luminaires, so you can always find the perfect match for your brand. For fresh food and vegetables we recommend using luminaires in LED Authentic White or LED Champagne. See the table on page 44 for a quick guidepletely new to the market is ExactEffect for best in class LED accent lighting. It directs the light only where needed, enabling you to reduce energy use by 30% compared to the best conventional solutions - and it also requires 25% fewer luminaires.The CDM alternative for fruits and vegetables is MASTER-Colour CDM Fresh, that brings the unique SDW color enhancement, but due to higher efficiency leads to 30% energy consumption compared to SDW. They fit in CDM (Elite) luminaires, and can be driven by standard CDM gear.Fruits and vegetables solutionExactEffectLuxSpace Accent Oval OpticFood PendantMASTERColour CDM Fresh02. Fruits and vegetablesFresh products like luscious green vegetables and shiny fruits always have a special appeal to customers. But their freshness also shows how much your supermarket cares about quality. Using authentic white LED will draw the attention of the shopper towards the fresh products. Special optics and dedicated fresh food spectrum will create extra attraction and enhance the image of quality.Kaufpark, Iserlohn, GermanyStyliD Performance Oval OpticStoreFitCombine these products to bring out the best in all your fresh products2012:goed industrieelontwerpStickerGID_Blauw.indd 1 22-10-12 12:32LED ChampagneExpert choice:LED Authentic WhiteBest alternative:Supermarkets 17Supermarkets16product overview, page 47philips/supermarketlightingRevenue enhancement for fresh food More than in any other area of the supermarket, this is the case in the fresh products department: the attractiveness of this department determines to a large extent the image and the success of the supermarket as a whole. Optimum lighting not only ensures that merchandise is displayed effectively and helps to encourage people to buy, it also serves to highlight the individual traders strengths on the shop floor. A scientific study, carried out by Philips in combination with a retailer and the independent EHI Retail Institute in Cologne, has shown that Intelligent LED lighting can have a measurable, positive effect on the success of the fresh produce department in a supermarket.Measurable successIn the fruit and vegetable section of the supermarket in which the trial took place, sales of tomatoes, lettuce, bananas and vegetables rose by 4.7%. Food solutions with LEDRoseLED LED LED LEDAuthentic WhiteChampagne WhiteFrost WhitePhilips is the first Retail lighting specialist to develop a complete LED portfolio for fresh food applications to ensure you bring out the best in your meat, fruit and vegetables, bread or fish. We provide the optimal light effect in a choice of luminaires to ensure theres always a good fit to your brand. Revenue enhancement4,7%Research study fresh food2012:goed industrieelontwerpStickerGID_Blauw.indd 1 22-10-12 12:32Supermarkets 19Supermarkets18product overview, page 47philips/supermarketlightingCheese, bread and pastries solutionCheese is a delicate product that can easily be harmed if handled, or lit, incorrectly. So its essential that the lighting creates no “hot spots” that could impair the flavour. This can be done perfectly with Philips LED solutions which dont radiate heat in the beam, this eliminates hot spots automatically. When it comes to appearance, all cheeses look their best in light with a touch of yellow, even those that are white. It helps to attract attention, whets customers appetites and encourages them to buy. And with efficient optics and light sources our solutions maximise energy savings too. For example by reducing the number of luminaires.Fresh bread and rolls must give the impression that theyve just come out of the oven. Lighting with white-yellow or red-brown tones will make them look crisp and appetising to tempt customers. This can be achieved by bringing out the freshness with a Philips LED Champagne optic. For pastries a cool white light will enhance the appearance of whipped cream, making it look fresh and inviting. The CDM alternative is the CDM Warm lamp that combines warm light with near-perfect CRI of 92 and very high efficacy.We recommend the Philips LED Champagne for cheese, bread and pastries.03. Cheese, bread and pastriesThe smell of fresh bread and pastries is irresistible, but the right lighting can also seduce your customers to indulge themselves with a little treat.MASTERColourCDM WarmJumbo, Eindhoven, the NetherlandsDynaliteLuxSpace Accent Oval OpticFood PendantStyliD Performance Oval OpticThese lighting products are perfect for giving your cheese counter fresh appealJumbo, Eindhoven, the Netherlands Jumbo, Eindhoven, the NetherlandsExactEffectLED ChampagneExpert choice:LED Authentic WhiteBest alternative:
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