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1 WAKING UP TO A NEW REALITY WAKING UP TO A NEW REALITY Building a responsible future for immersive technologies2 WAKING UP TO A NEW REALITY Laurence Morvan Chief of staff, Office of the Chairman and CEO, and Chief Corporate Social Responsibility Officer, Accenture We are about to break one of the longest and most eagerly-awaited hype cycles in tech history . Extended Reality (XR) is finally coming of age. XR includes virtual reality (VR), augmented reality (AR), haptics, holograms and an expanding range of immersive tools that use and enhance our natural senses. The consequence will be a more intuitive relationship between the real and virtual worlds. Books and movies have made bold predictions about these immersive tools for so many years that we have become desensitized to the accelerated progress that is being made right before our eyes. Were now seeing booming innovation and investment in XR technologies and business models. Were seeing costs fall and performance rise to levels that allow meaningful usage across a wide range of settings and sectors. Immersive tools are improving the speed and quality of training, allowing distant experts to “be” present and active anywhere, enhancing customer experience and raising productivity in everything from design, to assembly, to marketing. Very soon, with the imminent rollout of 5G networks, we will see the profound integration of these technologies into every aspect of our lives, transforming how we learn, make decisions and interact with the physical world. This time, its real. But XR also presents new, under-explored risks. The blurring of physical and virtual boundaries unearths urgent new questions around reality, trust and mental health. Our intimate feelings, behaviors and judgments may be captured as data for new usesor misuses. The potential physical, mental and social costs of mistakes are too significant to try to fix retrospectively. Responsibility must be designed into the way we build and deploy the technologiesfrom the start. Recent experience with the unintended consequences of technology, like fake news, cybercrime and algorithmic biases, shows that this cannot be taken for granted. Through the responsible design of safeguards, incentives and collaboratively-defined principles, business, government and society can unleash economic and social possibilities that have so far remained in our collective imagination. This work needs to begin now. We are proud to collaborate with the G20 Young Entrepreneurs Alliance (G20 YEA) to explore these issues. Entrepreneurs play an enormous role. They are at the leading edge of change and intimate with how consumers use and value new offerings. The G20 YEA community appreciates that technology is transforming what it means to be a Responsible Business. As entrepreneurs, they are EXTENDED REALITY (XR) IS COMING OF AGE3 WAKING UP TO A NEW REALITY Takeaki Kamada 2019 JCI Japan National President But with every wave of technology, smaller firms have become increasingly important. The rapid emergence of immersive technologies could be a game changer. As entrepreneurs, we benefit as the falling cost of advanced technologies lowers barriers of entry to exciting global markets. But we also play a greater role in harnessing these innovations to create widely scalable business models and applications. This year, the G20 Young Entrepreneurs Alliance is focused on how the imagination economy can advance the United Nations Sustainable Development Goals. Our members are in pole position to accelerate the adoption of immersive tools, like virtual reality and augmented reality, to place solution providers in the midst of troubled locations, to take students to places they would otherwise never be able to visit, to help doctors treat patients from afar or to assist the planning of scarce natural resources. As agile businesses and entrepreneurs, we can use our agility to bring new solutions to governments, NGOs and the larger businesses who support them. But we also need the support of policy makers to open up the opportunities of the imagination economy. One of the largest barriers will be the range of unintended negative consequences that extended reality can pose to individuals and societyrisks and dangers we have begun to appreciate in a world of free flowing data and social media. Small businesses need to be part of the conversation with large companies, regulators, the education sector and others if we are to mitigate these risks and open new markets. We are delighted to continue our collaboration with Accenture in this spirit, examining the opportunities and challenges of this next wave of technology. Armed with this research, little can stop entrepreneurs from creating new realities for the worlds most vulnerable communitiesother than their imagination. well-placed to navigate the concerns of customers and employees, and create safe, transparent and secure experiences. Meanwhile, large firms are making important investments that trial and test the application of these tools, offering attractive opportunities for SMEs to partner and scale. With this report, Accenture and the G20 YEA present our shared commitment toward the responsible design and use of new technologies as an enabler of human development. We support Prime Minister Shinzo Abes call to the G20 to promote a human-centered future societya “Society 5.0”where all individuals are actively engaged. To this end, our report offers fresh insights and constructive recommendations for business leaders and policy makers. We hope that Accentures analysis, combined with our experience of developing immersive solutions, helps organizations take responsible and confident steps as they deploy these powerful tools. Responsibility must be designed into the way we build and deploy the technologiesfrom the start. Motohiko Goto President, G20 YEA Japan When it comes to improving the state of the world, the environment and society , governments and NGOs have traditionally turned to large businesses. 4 WAKING UP TO A NEW REALITY COMING TO OUR SENSES The world of immersive technology is no longer hypewere living it.5 WAKING UP TO A NEW REALITY It s a winter morning in Fukushima, Japan, 2022, and Hiroshi Watanabe makes the final preparations for the brain surgery he s about to lead from his home operating theater. The patient and Hiro s team of surgeons are 800 kilometers away in Kobe. Y esterday , Hiro and the team immersed themselves in a large-scale, virtual 3D representation of the patient s brain, allowing them to pinpoint and familiarize themselves with the specific neurons and synapses that will be the focus of today s operation. They left embedded markers with notes at appropriate points within the 3D model. Hiro s AI-powered software has been working overnight to generate three million scenarios with attached probabilities of outcomes. The team will call upon these before making crucial decisions during the operation. Hiro will lead the team in Kobe using the 3D hologram in his home operating theater. The theater has a powerful reality extension package that rotates the hologram, letting him inspect the brain from different angles and refer to the embedded notes from yesterday .6 WAKING UP TO A NEW REALITY Reality catches up with fiction Hiro s story only seems like science fiction. Consider for a moment some recent real-life stories from healthcare involving the brain: VR goggles have already allowed surgeons to step inside large-scale, accurate 3D models of a specific patient s brain. T oday , at the Ottawa Hospital in Canada, this approach helps implant microelectrodes thinner than a human hair into the brain, with millimeter precision. “Millimeters matter, ” says one of the hospital s neurosurgeons, Dr. Adam Sachs 1 . Remote brain surgery is not a futuristic notion. In March 2019, Ling Zhipei performed China s first remote, 5G-supported surgery on the human brain on a patient 3,000 kilometers away . And medical students at Stanford University now use immersive systems to explore inside the human skull. Led by an instructor/avatar, they can see tumors and aneurysms from different angles and walk through the steps of surgical procedures 2 .
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