2019年B2B营销趋势（英文版）.pdf

12019 B2B MARKETING TRENDS2Start With Who1Most Marketing Today Is Not Customer-Centricof buyers say advertising is relevantto them3%3Source: Infolinksstudy on “baner blindness”Actual Customer-Centric Marketing IsRadicaly Individualistic4Source: Netflix Blog On “Artwork Personalization”That Means Every Litle Detail Is Driven By Insights5ROMANTICCOMEDICSource: Netflix Blog On “Artwork Personalization”Artificial InteligenceEngagementMachine LearningMalwarePhishingSecurity HackerRisk Management0 14004001000The First Step Towards Netflix Starts With Insights-Driven PersonasTRENDING CONTENTWEBSITE DEMOGRAPHICS67First To Mind2Being First To Market Doesnt Mater8Source: 2 Imutable Laws of MarketingAltair 8800 AppleRelationship Betwen Market Share and AwarenesMarketShareAwarenes 0%10%20%30%40%50%40% 20% 0% 60% 9Source:American Marketing Association Study, “How Brand Awarenes Aids Profitability”What Maters Is Being First To MindIf You Cant Be First To Mind, Invent A New Category10Lindbergh EarheartSource: 2 Imutable Laws of Marketing