2019年企业声誉报告.pdf

Its Reputation Judgment Day Can You Provide Sufficient Assurances? 2019 US RepTrak 1003 April, 2019The presentation is confidential and contains proprietary information and intellectual property of Reputation Institute, whic h may not be reproduced or disclosed without the express written permission of Reputation Institute. RepTrak is a registered trademark of Reputation Institute. 2019 Re putation Institute, all rights reserved.Focus For Today2 RepTrak Methodology Setting the Scene Year-Over-Year Trends in the US Macro-trends and Key Data Insights Reveal of the 2019 US RepTrak 100 Reputation Spotlights: Learning From Key CompaniesThe presentation is confidential and contains proprietary information and intellectual property of Reputation Institute, whic h may not be reproduced or disclosed withoutthe express written permission of Reputation Institute. RepTrak is a registered trademark of Reputation Institute. 2017 Reputation Institute, all rights reserved.Introducing Reputation Institute3 Founded in 1997 we have been measuring reputation for more than 20+ years Our proprietary reputation measurement system is RepTrak We measure more than 7,600 companies per year, across 50 countries, and 20+ different industries We help organizations answer the following three key questions:1. What is my reputation and how does it compare?2. How can I improve and protect my reputation?3. What is the business impact of better managing my reputation?Global leader in reputation intelligence.The presentation is confidential and contains proprietary information and intellectual property of Reputation Institute, whic h may not be reproduced or disclosed withoutthe express written permission of Reputation Institute. RepTrak is a registered trademark of Reputation Institute. 2019 Reputation Institute, all rights reserved.REPTRAK PULSE Emotional ConnectionPRODUCTS & SERVICESINNOVATIONWORKPLACEGOVERNANCECITIZENSHIPLEADERSHIPPERFORMANCEREPTRAK DIMENSIONSCognitive ConsiderationBEHAVIORIAL INTENTIONSReputation OutcomeTHINK FEEL DOGauging Reputation: RepTrakSUPPORTTRUSTINVOLVEMENT4The presentation is confidential and contains proprietary information and intellectual property of Reputation Institute, whic h may not be reproduced or disclosed withoutthe express written permission of Reputation Institute. RepTrak is a registered trademark of Reputation Institute. 2019 Reputation Institute, all rights reserved.How Media Impressions Impact Reputation5IMPRESSIONS PERCEPTIONS INTENTPAID MEDIAEARNED MEDIAOWNED MEDIADIRECT EXPERIENCESALESLOYALTYPROFITABILITYLIC. TO OPERATEMARKET VALUEKPIsSUPPORTTRUSTINVOLVEMENTThe presentation is confidential and contains proprietary information and intellectual property of Reputation Institute, whic h may not be reproduced or disclosed without the express written permission of Reputation Institute. RepTrak is a registered trademark of Reputation Institute. 2019 Re putation Institute, all rights reserved.2019 US RepTrak 100167,000+Individual ratings2 monthsJanuary-February 2019Informed General PublicSomewhat or very familiar680+Nominated CompaniesThe biggest ever reputation study in the United States.6Source: 2019 US RepTrakFamiliarity30% among the general public680+ nominated companiesFilters applied390Nomination criteria: Largest and most visible companies in the US- All other companies included in the Global RepTrak 100Filters applied: Filter out companies with a familiarity 30% among the General Public in the US Filter out product brands Filter out companies with $1 Billion of revenueCompanies selected: 390 eligible companies for the US RepTrak100Measuring over 2,200 companies in 2019 in the US, the following were eligible for the US RepTrak 100 selection processThe presentation is confidential and contains proprietary information and intellectual property of Reputation Institute, whic h may not be reproduced or disclosed without the express written permission of Reputation Institute. RepTrak is a registered trademark of Reputation Institute. 2019 Re putation Institute, all rights reserved.Welcome to the Age of Reputation Setting the Scene:The presentation is confidential and contains proprietary information and intellectual property of Reputation Institute, whic h may not be reproduced or disclosed withoutthe express written permission of Reputation Institute. RepTrak is registered trademark of Reputation Institute. 2019 Reputation Institute, all rights reserved.Were in a New Age for ReputationBernard MarrForbes:“The 4th Industrial Revolution Is Here - Are You Ready?”August 2018“The Fourth Industrial Revolution is disrupting almost every industry in every country and creating massive change in a non-linear way at unprecedented speed.”8The presentation is confidential and contains proprietary information and intellectual property of Reputation Institute, whic h may not be reproduced or disclosed withoutthe express written permission of Reputation Institute. RepTrak is registered trademark of Reputation Institute. 2019 Reputation Institute, all rights reserved.An Era of Elevated Reputation Risk9We are at a global strategic inflection point.The internet of things, cyber physical systems, AI, the environment, global trade tensions, changing human values, and desire for enhanced connectivity are fueling change.There is increased risk to companies.The presentation is confidential and contains proprietary information and intellectual property of Reputation Institute, whic h may not be reproduced or disclosed without the express written permission of Reputation Institute. RepTrak is a registered trademark of Reputation Institute. 2019 Re putation Institute, all rights reserved.Implications: Reputation Judgement Day 10Following last years reputation decline in trust, companies are on trial in the court of public opinion.Its a time of “reputation judgement day” when companies are scrutinized on all aspects of their company ethics, leadership, values, and beyond.To avoid risk, companies must know how to proactively manage reputation, deliver on stakeholder expectations, and mitigate risk by delivering on reputation assurances.