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IN PARTNERSHIP WITHTheTravel Buyer of theFutureResults from a Survey ofU.S. Travel BuyersCopyright 2019, all rights reserved.Industry TenureNearly 2/3 of travel buyers have been in the industry for 10 or more years.less than 5 years17%5 to less than 10 years18%10 to less than 15 years12%15 to less than 20 years15%More than 20 years37%Copyright 2019, All Rights Reserved.The Changing LandscapeThe role of the travel buyer has moved into procurement, and has gone global.Travel buyers departments: Travel buyers responsibilities:TravelNational ResponsibilityOne-quarter of travel buyers who started in travel now sit in another departmentNearly two-thirds of travel buyers who started with national responsibility now have a larger scope of responsibilitiesProcurementAccounting/FinanceRegional ResponsibilityGlobal Responsibility31%43%16%19%19%65%38%24%34%22%17%14%Now When first starting in business travel managementWhen first starting in business travel managementNowCopyright 2019, All Rights Reserved.The Millennial EffectChanging traveler demographics place pressure on travel programs and policies.of travel buyers say Millennials demand different, more consumer-like tools out of their companys travel program73%say Millennials tend to push the boundaries of corporate travel policy54%One-quarter of travel buyers say over 40% of their traveler workforce are MillennialsCopyright 2019, All Rights Reserved.The Sharing EconomyThe sharing economy is also impacting the business travel industry, with 30% of travel buyers taking action to address it.Among those planning to address the shared economy:of travel buyers say changes in suppliers (e.g., disruptors, consolidation) have impacted their travel program in the last yearplan to address ride-sharing services and shared housing in their travel policies within the next three yearsplan to always allow travelers to use ride-sharing30%58%plan to allow travelers to book home-sharing insome situations77%plan to allow travelers to useride-sharing in some situations42%55%Copyright 2019, All Rights Reserved.Technology Growing in ImportanceTravel buyers say technology advancements have been some of the biggest driving factors of the travel buyer role, and this likely will not changeo-thirds of travel buyers say technology implementation and data integration have become more of a priority in their experience in business travel managementAnd the same amount say they are more involved in evaluating/implementing new technology today than they were five years agosay they expect technologyimplementation to become more of a priority in their travel program in the next five years71%expect to spend more timeevaluating or implementing new technology in the next five years70%Copyright 2019, All Rights Reserved.Tech is Driving ChangeWhile technology plays a strong role in the evolution of the travel buyer role, many travel buyers have not adjusted their policy to adapt.of travel buyers say increasing technological developments have had a strong impact on their job in the past year42%3 in 41 in 3expect increasing technological developments to have a significant impact on the future of their role as a travel buyerHowever, only one in three travel buyers have changed their travel policy in response to increasing technological developmentsCopyright 2019, All Rights Reserved.Industry Mis-Alignment: SafetyThough safety is a top priority for vendor selection, only a small majority are using it as a KPI.Traveler security is a top priority for travel buyers when considering vendors for: Airlines Hotel GroundTransportation64% 74% 79%52%However, only half of travel buyers say they use traveler safety to measure travel program ef_fectivenessCopyright 2019, All Rights Reserved.Industry Mis-Alignment: Technology IntegrationMany organizations have various technologies in place, but their technology isnt alwaysintegrated.Technology in place: Integration of Technology:Online travel booking toolExpense technologyTMCSafety and security management technologyOnline travel booking tool24%92%18%89%85%62%48%integrate their meetings management technology with their expense tool36%integrate their meetings management technology with their online booking tool37%integrate their meetings management technology with their security and safety tool41%combine TMC/hotel data with data from their meetings management toolMETHODOLOGYAn online survey was conducted of corporate North American Travel Buyers. The survey fielded between April 3 and May 15, 2019. An email invitation was sent to GBTA members and Cvent contactso hundred and twenty-four completed at least one question. Of these, 211 qualified given self-identify as a travel or meetings manager/buyer or a procurement/sourcing professional. The Global Business Travel Association (GBTA) is the worlds premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTAs9,000- plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA delivers world- class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and125,000 active contacts. To learn how business travel drives lasting business growth, visit gbta.About GBTACvent, Inc. is a leading cloud-based enterprise event management platform. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.About CventCopyright 2019, all rights reserved.Of those who qualified, 173 completed the entire survey.
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