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BrandZ Top 50 Most Valuable Japanese Brands 2020 Cars Technology Technology Retail Banks 1 11 21 31 41 $ 28,955 Brand Value (US$ Mil.) $ 6,655 Brand Value (US$ Mil.) $ 3,185Brand Value (US$ Mil.) $ 1,875 Brand Value (US$ Mil.) $ 1,040 Brand Value (US$ Mil.) Brand Contribution Index 4 Brand Contribution Index 3 Brand Contribution Index 5 Brand Contribution Index 1 Brand Contribution Index 1 Cars Banks Alcohol Airlines Logistics 3 13 23 33 43 $ 11,733 Brand Value (US$ Mil.) $ 4,950 Brand Value (US$ Mil.) $ 2,752 Brand Value (US$ Mil.) $ 1,725 Brand Value (US$ Mil.) $ 984 Brand Value (US$ Mil.) Brand Contribution Index 4 Brand Contribution Index 1 Brand Contribution Index 3 Brand Contribution Index 4 Brand Contribution Index 4 Cars Technology Tobacco Cars Retail 5 15 25 35 45 $ 10,463 Brand Value (US$ Mil.) $ 4,681 Brand Value (US$ Mil.) $ 2,635 Brand Value (US$ Mil.) $ 1,602 Brand Value (US$ Mil.) $ 816 Brand Value (US$ Mil.) Brand Contribution Index 2 Brand Contribution Index 3 Brand Contribution Index 3 Brand Contribution Index 1 Brand Contribution Index 1 Apparel Banks Retail Personal Care Retail 7 17 27 37 47 $ 9,828 Brand Value (US$ Mil.) $ 3,915 Brand Value (US$ Mil.) $ 2,424 Brand Value (US$ Mil.) $ 1,420 Brand Value (US$ Mil.) $ 761 Brand Value (US$ Mil.) Brand Contribution Index 2 Brand Contribution Index 1 Brand Contribution Index 3 Brand Contribution Index 5 Brand Contribution Index 1 Entertainment Alcohol Logistics Cars Cars 10 20 30 40 50 $ 7,200 Brand Value (US$ Mil.) $ 3,649 Brand Value (US$ Mil.) $ 1,879 Brand Value (US$ Mil.) $ 1,266 Brand Value (US$ Mil.) $ 675 Brand Value (US$ Mil.) Brand Contribution Index 2 Brand Contribution Index 4 Brand Contribution Index 4 Brand Contribution Index 3 Brand Contribution Index 3 Retail Beverages Beverages Retail Retail 8 18 28 38 48 $ 8,911 Brand Value (US$ Mil.) $ 3,781 Brand Value (US$ Mil.) $ 2,218 Brand Value (US$ Mil.) $ 1,394 Brand Value (US$ Mil.) $ 733 Brand Value (US$ Mil.) Brand Contribution Index 3 Brand Contribution Index 5 Brand Contribution Index 3 Brand Contribution Index 2 Brand Contribution Index 1 Telecom Providers Personal Care Retail Retail Insurance 2 12 22 32 42 $ 20,070 Brand Value (US$ Mil.) $ 5,986 Brand Value (US$ Mil.) $ 2,932 Brand Value (US$ Mil.) $ 1,799 Brand Value (US$ Mil.) $ 998 Brand Value (US$ Mil.) Brand Contribution Index 1 Brand Contribution Index 4 Brand Contribution Index 2 Brand Contribution Index 3 Brand Contribution Index 3 Source: BrandZ / Kantar (including data from Bloomberg) Brand Contribution Index = Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest. Telecom Providers Retail Airlines Tires Home Care 6 16 26 36 46 $ 10,367 Brand Value (US$ Mil.) $ 4,509 Brand Value (US$ Mil.) $ 2,595 Brand Value (US$ Mil.) $ 1,538 Brand Value (US$ Mil.) $ 766 Brand Value (US$ Mil.) Brand Contribution Index 1 Brand Contribution Index 4 Brand Contribution Index 4 Brand Contribution Index 3 Brand Contribution Index 4 Telecom Providers Banks Retail Insurance Food 9 19 29 39 49 $ 8,106 Brand Value (US$ Mil.) $ 3,771 Brand Value (US$ Mil.) $ 2,073 Brand Value (US$ Mil.) $ 1,283 Brand Value (US$ Mil.) $ 727 Brand Value (US$ Mil.) Brand Contribution Index 1 Brand Contribution Index 1 Brand Contribution Index 1 Brand Contribution Index 3 Brand Contribution Index 4 Technology Banks Logistics Retail Beverages 4 14 24 34 44 $ 11,695 Brand Value (US$ Mil.) $ 4,696 Brand Value (US$ Mil.) $ 2,713 Brand Value (US$ Mil.) $ 1,628 Brand Value (US$ Mil.) $ 890 Brand Value (US$ Mil.) Brand Contribution Index 2 Brand Contribution Index 1 Brand Contribution Index 4 Brand Contribution Index 3 Brand Contribution Index 4
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