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INDIANovember 2018Mobile NetworkExperience ReportThe independent global standard for measuring real-world mobile network experience2Share this report:Mobile Network Experience Report INDIA, November 2018Our Methodology | Our MetricsIntroductionSample PeriodJun1 Aug 29, 2018Unique Devices1,769,711Report LocationIndiaMeasurements10,509,371,943Report FactsOpenSignal Mobile Experience Awards for IndiaAirtel BSNL Idea Jio VodafoneVideo Experience4G AvailabilityLatency ExperienceDownload Speed ExperienceUpload Speed Experience Awards1Share this report:Mobile Network Experience Report INDIA, November 2018Our Methodology | Our MetricsThe country covers over 1.2 million square miles and is home to over 1.3 billion people. A third of its population live in some of the worlds busiest cities, while huge rural areas still remain. Indias first LTE network launched in 2012, and in the country we are now seeing some of the highest 4G Availability scores of any of the markets we analyze. The Indian mobile industry is currently emerging from a ferocious round of mergers and acquisitions (M&A) which will see four major national operators emerge. OpenSignal is publishing this report in a bespoke, first-of-its-kind format to allow us to dive into the level of analysis we think this unique market deserves. In this report, we have introduced a new series of top-level award metrics for the first time, including analysis of mobile Video Experience. And these awards have been spread across the countrys big operators, with a few surprises. We have awarded winners for 4G Availability, Download Speed Experience, Upload Speed Experience, Latency Experience and Video Experience, as well as analyzing all the supporting metrics for these categories. We have also included awards for the five operators across all 22 of Indias telecoms circle regions for the first time. India is a unique mobile market, in terms of sheer size, speed of development and competition. INDIAIntroduction2Share this report:Mobile Network Experience Report INDIA, November 2018Our Methodology | Our MetricsKey FindingsThere was a three-way tie in our brand new mobile video experience analysis, as Airtel, Jio and Vodafone all came within a point of each other. As Indias mobile networks get faster and faster, consumer habits are changing and the thirst for video content is now shaping operator strategy. Jio continues to impress in our 4G Availability analysis, as the operators score continues to grow from 96.4% to 96.7% remarkable in a relatively new LTE market like India. Jio also won our Latency Experience award, although it was Airtel who came top of our 4G-only latency table after edging ahead of Vodafone, who led in this category six months ago. Airtel kept its Download Speed Experience crown, surging further ahead with over 25% growth in our measurements in the past six months. Airtel has traditionally won the lions share of OpenSignals mobile experience awards, and the operator tied for our top spot in Video Experience and came in second place in our 4G Availability analysis.Idea won our new Upload Speed Experience category fairly comfortably, averaging speeds of 2.88 Mbps, while it won outright in upload in 10 of Indias regions and drew in a further six. The merger of Vodafone and Idea means India will be paired down to four operators once the companies combine operations. But there is still a lot of potential for growth in the market, and competition remains fierce as Jio continues to disrupt.Fierce levels of competition and free data offerings have led to unsustainable drops in mobile revenues and average revenue per users (ARPU) in India, and OpenSignal now expects operators to move towards the tiered paid data models familiar in the rest of the mobile world.As the price war begins to subside in this maturing market, Indias operators should have more breathing space to focus on other ways to differentiate such as service quality and bundling, as opposed to a race to the bottom on price. JioAirtelVodafone IdeaThe price war subsides3Share this report:Mobile Network Experience Report INDIA, November 2018Our Methodology | Our MetricsNever before have we seen a market of such magnitude, regional and cultural diversity, and growth potential. This brings enormous opportunity but also considerable challenges for the operators fighting to succeed. The Indian market is constantly evolving, with the last 10 years marked by new entrants, operators exiting and a plethora of M&A. And as demand for data keeps ramping up, the India mobile market doesnt look like going quiet anytime soon. For this OpenSignal State of Mobile Networks report, weve analyzed more than 10.5 billion measurements from 1.7 million devices in the 90 days from 01 June 2018. Weve ranked Indias five main operators Airtel, BSNL, Idea, Jio and Vodafone at a national level using our latest top-level metrics: 4G Availability, Download Speed Experience, Upload Speed Experience, Latency Experience and overall Video Experience. And for the first time weve also included a comprehensive analysis of all five operators in four metrics across all 22 of Indias telecoms circles. Indias operator strategy is adapting to meet the video explosionMarket AnalysisIndia mobile Video Experience: a close-run raceThe Indian telecoms world is completely uniqueIn September 2018, OpenSignal launched its new, first-of-its-kind Video Experience metric, which analyzes how consumers experience video over mobile networks, ranking operators on a scale of 0-100, taking into account video load time, stalling rates during video playback and picture quality. OpenSignals innovative mobile Video Experience measure enables consumers and operators to assess the real-world experience of watching mobile video. To succeed with a high score, operators must ensure there are no weak links anywhere in their infrastructure which could affect mobile video delivery to smartphone users.Our measurements show there was a three-way tie in our mobile Video Experience analysis between Airtel, Jio and Vodafone, as all three came within a point of each other. The winners all scored around 39 points in our analysis, while Idea was very close behind the top three. 4Share this report:Mobile Network Experience Report INDIA, November 2018Our Methodology | Our MetricsMarket AnalysisHigh 4G Availability scores dont automatically translate to a great mobile Video Experience for smartphone users, as we concluded in a recent blog post analyzing the performance of Indias operators and regions. We discovered there is no link, or correlation, between the time Indian smartphone users spend on 4G (4G Availability) and the quality of the mobile Video Experience they enjoy. We expect the Indian mobile Video Experience to become just as important as more traditional speed and coverage metrics as the market matures and consumer habits change. As Indias mobile networks get faster and more reliable, users are adopting more data-hungry activities, in particular video streaming. Jio recently stated that its users are consuming an average of 17.5 hours of mobile video per month. A recent study showed Indians spending more time watching videos online than TV, while a Bollywood music channel looks set to become the largest on YouTube globally. And these changes in consumer behavior are changing operator strategy. Airtel has recently began bundling in access to Netflix for higher-spending customers, while Jio is signing similar deals with ZEE and Viacom18. A new report from Strategy Analytics has called into question Jios strategy as it moves from free content to a “freemium” model. Any large price rises could prove prohibitive for millions of its subscribers, meaning they cannot afford Jios high-end content bundles. But nevertheless, the operator has changed the face of Indian telecoms with its headline-grabbing disruptive strategy. India Video ExperienceJun1 Aug 29, 201838.55Vodafone38.63Jio37.56Idea28.25BSNL39.30Airtel0 4010 20 30measured in 0-100 scoreIts impossible to analyze recent developments in Indian mobile without talking about Jio. Coined the worlds first “super-disruptor”, the Reliance Industries operator charged into an already-crowded market with a commercial launch in 2016, and shook the mobile world with its revolutionary free data offerings, Jio continues to disrupt with its aggressive growth strategy5Share this report:Mobile Network Experience Report INDIA, November 2018Our Methodology | Our MetricsJio stunned in its first appearance in our inaugural State of Mobile Networks: India report in April 2017 with a 4G Availability score of 91.5% well over 30 percentage points ahead of its rivals. For Jio to lead in this category is perhaps no surprise since it launched as an LTE-only operator. And Jios 4G Availability keeps improving, increasing in our analysis in the six months since our last report.Jios outstanding 4G Availability has helped push average scores over the 80% mark in our recent analysis of average LTE availability across all four operators in Indias telecoms circles. Without 4G, even the most basic of mobile data functions such as web browsing become challenging, and activities such as music and video streaming are nigh-on impossible. The accelerated growth of 4G Availability is playing an immeasurable role not just in connecting the country, but in shaping the mobile habits of hundreds of millions of Indias mobile users. Jio has recently secured infrastructure assets from now-defunct rival RCOM, while it is now turning its attention to the fixed-line sector, meaning we expect to see no let-up in the Jio success story.Market Analysismeasured in %India 4G AvailabilityJun1 Aug 29, 201873.99Airtel72.59Vodafone96.70Jio73.17Idea0 10020 60 8040amassing over 100 million subscribers in less than 6 months and launching its own range of handsets to huge success. But from OpenSignals point of view, one of Jios most impressive achievements has been in 4G Availability. The operator has managed to achieve availability scores of over 95% in all of Indias regions, despite huge variations in topography, and in the face of massive increases in subscribers and data consumption.Our 4G Availability winner Jio continues to grow from 96.4% to 96.7% in our analysis hugely impressive since 4G Availability scores of over 95% are very rare particularly remarkable in a relatively new LTE market like India. All three other operators continue to increase their scores, passing the 70% mark with rises of well over 3 percentage points each in our measurements. Second-placed Airtel registered the largest rise of over 7 percentage points to reach 74% in our 4G Availability metric.6Share this report:Mobile Network Experience Report INDIA, November 2018Our Methodology | Our MetricsMarket AnalysisIndia Download Speed ExperienceJun1 Aug 29, 20185.20Vodafone5.47Jio4.92Idea2.70BSNL7.5 3Airtel0 82 4 6measured in MbpsAirtel kept hold of our coveted Download Speed Experience award, which measures the combined speeds of operators 3G and 4G connections and the level of access to each technology. In fact the operator is going from strength to strength in Download Speed Experience with growth of over 25% in the past 6 months to reach 7.5 Mbps in our measurements.While Jio may grab the headlines with huge 4G subscriber and availability growth, the new entrant has not performed so glowingly in our analysis of mobile network speeds. Jio, Idea and Vodafone all scored close to the 5 Mbps mark in our Download Speed Experience analysis over 2 Mbps slower than Airtel. Meanwhile 3G-only operator BSNL remains in last place, but the operator is closing the gap with growth of over 23% in our measurements.Airtel remains one of Indias strongest performers in OpenSignals awardsAirtel has traditionally won the lions share of OpenSignals mobile experience awards, and as well as winning Download Speed Experience crown, it tied for the top spot in Video Experience, came in second place in our 4G Availability analysis and third in Upload Speed Experience and Latency Experience. And the operator continues to raise the stakes through extensive network investment, recently unveiling some wide-ranging expansion plans in Karnataka, the Uttar Pradesh East and West telecoms regions, and Rajasthan, as well as deploying massive MIMO mobile technology in urban Kolkata. Competition in Indias mobile market remains at fever pitch, and Airtel seems determined to remain a serious contender.7Share this report:Mobile Network Experience Report INDIA, November 2018Our Methodology | Our MetricsMarket AnalysisThe Indian mobile competitive landscape is set for further upheaval with the merger of Idea and Vodafone. The impending marriage of Vodafone and Idea was first announced in early 2017, but these things can take time, and the two were still operating separate consumer brands in October 2018, which is why we have chosen to continue to treat them as separate operators in this report. But the merged Vodafone Idea will be Indias largest operator in terms of subscriber share, and the companys combined customer bases, and network and infrastructure assets, will undoubtedly make it a force to be reckoned with.Idea won our Upload Speed Experience category fairly comfortably, scoring an average speed of 2.9 Mbps. Closest rival Vodafone was over half-a-megabit behind, while the others were all under the 2 Mbps mark in our measurements.Vodafone Idea merger brings another giant to Indian mobileAirtel came top in our analysis of Download Speed Experience with a score close to a third faster than its rivals. But the next three operators were fairly closely grouped, with less than 0.6 of a megabit separating Jio, Vodafone and Idea. And this close grouping becomes more interesting when you examine the 4G-only download speeds for the three operators. Jios 4G download speed is the same as its Download Speed Experience score, since it only operates on LTE. But Vodafone and Ideas 4G download speeds were faster than Jios. Despite Jio coming second in Download Speed Experience, it fell behind the other two in 4G download (once their slower 3G download speeds were stripped out).A close race for second place in download speedsJun1 Aug 29, 2018Comparison of Download Speed Experience across IndiaAirtel BSNL Idea Jio VodafoneOverall7.5 3 2.70 4.92 5.47 5.204G 9.96 6.29 5.47 6.593G 2.53 2.70 2.47 2.31 measured in Mbps8Share this report:Mobile Network Experience Report INDIA, November 2018Our Methodology | Our MetricsMarket AnalysisIndia Upload Speed ExperienceJun1 Aug 29, 20182.31Vodafone1.58Jio2.88Idea0.78BSNL1.90Airtel0 31 2measured in MbpsUpload speeds are typically slower than download speeds, as current mobile broadband technologies tend to be focused on providing the best possible download speed for users consuming conten
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