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NORTON WI-FI RISK REPORTReport of Online Survey Results in 15 Global MarketsResearch Objective2Norton by Symantec commissioned its second annual online survey, this year expanded to 15 global markets, in order to better understand consumers public Wi-Fi perceptions and practices and to unveil consumer misconceptions and worries about the safety of these connections. This survey explores consumers knowledge about the safety of public Wi-Fi connections. While use of public Wi-Fi is nearly universal, most consumers are unaware of the dangers when connecting to public Wi-Fi and continue to put their personal information at risk. The surveys findings provide consumers with much needed context to make better decisions about protecting their personal information while using public Wi-Fi.Methodology In May 2017, Norton by Symantec surveyed 15,532 mobile device users who had connected to Wi-Fi to discover their attitudes to and behaviors using public Wi-Fi. There were at least 1000 respondents from 15 global markets: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Hong Kong, Mexico, Netherlands, New Zealand, United Arab Emirates, the United Kingdom and USA. The research was conducted by Norton by Symantec and Reputation Leaders through international online panel company Research Now. Data was collected from May 18th to June 5th, 2017. Quotas and subsequent weighting were applied to ensure that the respondent sample matched the most recent local census data for each market according to age, gender and region. The margin of error in total was 0.8% at a 95% confidence level, and 3.1% in each market3Demographics of the studyMale, 50%Female, 50%Are you.13%20% 19% 17% 22%10%18-24 25-34 35-44 45-54 55-64 65 andoverHow old are you?4%36%25%32%3%Gen Z (18-20)Millenial or Gen YGen X (38-52)Boomer (53-71)Traditionalists (72+)Which generation are you?1000 mobile Wi-Fi users in each of 15 countries4Key Findings: Global Consumers are unable to resist a strong, free Wi-Fi signal. More than half of consumers globally (55 percent) wouldnt think twice about exchanging, sharing or even doing something to get a strong Wi-Fi signal. 25 percent have accessed a Wi-Fi network without the Wi-Fi network owners permission; 8 percent guessed or hacked the password 46 percent of consumers cant wait more than a few minutes before logging onto a Wi-Fi network or asking for the password after arriving at a friends place, caf, hotel or other location. Even when travelling, access to public Wi-Fi is a must. Respondents say that access to a strong Wi-Fi signal is a deciding factor when choosing the following: A hotel/holiday/hostel rental (71 percent) A transport hub for traveling and/or commuting (46 percent) A place to eat or drink (caf, bar, restaurant, etc.) (43 percent) An airline (43 percent) Nearly half (49 percent) of people say the most important reason for having access to strong public Wi-Fi is so they can use Maps, Google Maps or another GPS app to get around.5Key Findings: Global (cont.) Nevertheless, what some people choose to do over public Wi-Fi may surprise you. One in six people admit to having used public Wi-Fi to watch adult content. Of those who admit to using public Wi-Fi to watch adult content, theyve done so in the following locations: Hotel/Airbnb (40 percent) Caf/Restaurant (30 percent) Work (29 percent) Airport (25 percent) On the street (24 percent) Train/bus station (18 percent) Public restroom/toilet (16 percent)6Key Findings: Global (cont.) Consumers dependency on public Wi-Fi is putting their personal information at risk. What someone thinks are private on his or her personal device could easily be accessed by cybercriminals via compromised apps or Wi-Fi networks. 60 percent feel their personal information is safe when using public Wi-Fi, yet 53 percent cant tell the difference between a secure or unsecure public W-Fi network. 75 percent of consumers dont use a Virtual Private Network (VPN) to secure their Wi-Fi connections, even though its one of the best ways to protect your information. 87 percent of consumers have potentially put their information at risk while using public Wi-Fi. When consumers think about a hacker or malicious person stealing their personal information and posting it online, emotions run high. 48 percent would feel horrified if the details of their bank accounts and financial information were posted online. 38 percent would feel angry if their photo library, including intimate, personal and family photos were posted online. 36 percent would be worried if their childrens schedule, location or academic details were posted online. 21 percent would be embarrassed if the details of their private chats/texts conversation or closest secrets were posted online.7Key Findings: Global (cont.) Though their actions may say otherwise, consumers are not invincible on public Wi-Fi. But there are ways to better ensure your personal information doesnt get into the wrong hands. Take Protective Measures: One of the best ways to protection your information online is to use a Virtual Private Network (VPN) from a trusted vendor. VPNs provide a “secure tunnel” that encrypts data being sent and received between your device and the internet. Do HTTPS: Many companies use secure websites HTTPS (Hypertext Transfer Protocol Secure) to provide online security. You can tell if a website is secure if it has “https” in its URL and has a small lock symbol next to it. However, even though the website itself might be safe, your personal information is still vulnerable if your network connection isnt secure. Sharing Less Is Best: Think twice before entering any type of personal information from passwords, to financial details and photos over public networks. Even if youre not actively sharing the information, your device may be doing so for you. Many devices are programmed to automatically seek connections to other devices on the same network, which could cause your files to be vulnerable. Be sure to disable sharing on your devices to ensure whats yours stays yours.8Detailed Findings9Consumers love free Wi-Fi 55% wouldnt think twice about exchanging, sharing or even doing something to get a strong, free signal45%34%12%11%8%8%8%7%7%7%6%6%6%5%55%I wouldnt do, share or exchange any of the above for free Wi-FiWatch a 3-minute adSwap seats on a flight with someone else to ensure I have a strong Wi-Fi signalSwap my hotel room or holiday home rental to ensure I have a strong Wi-Fi signalAllow access to a photo of myselfSwap my concert or stadium seat with someone else to ensure I have a strong Wi-Fi signalShare my personal detailsIntroduce myself to a complete strangerDownload an app from an unknown sourceShare access to my personal emailsAllow access to my contact listAllow permission to access and edit all my social media accountsLeave my travel group to stay somewhere by myselfAllow permission to access my online dating profileWilling to do somethingQ6 What would you be willing to exchange and/or do to secure a free Wi-Fi connection with a strong signal when travelling, on holiday or at a concert or stadium event? would be willing to watch a 3-minutes adwould be willing to share personal details1 in 3Nearly 1 in 10Asked to all10Sometimes they dont ask 25% have accessed a Wi-Fi network without the owners permission, and 8% guessed or hacked the passwordNORTON: WI-FI SECURITY 26-Jun-1757%31%25%21%20%8%7%1%No - neverHave accessed or would access a public Wi-Fi network without permission(Net)Have accessed a Wi-Fi network without permission from the owner (Net)Yes - it was an open Wi-Fi network belonging to a nearby person, business orfacilityYes - but it was a public Wi-Fi networkYes - it was a secure Wi-Fi network but I guessed or hacked the passwordNo - but I would if I needed to go online and had the chancePrefer not to answerHave you ever accessed someone elses Wi-Fi network from your devicewithout their permission?Q5 Have you ever accessed someone elses Wi-Fi network from your device without their permission? People could select multiple options, will not add up to 100%Asked to allEven when travelling, access to public Wi-Fi is a must71%46%43%43%A hotel/hostel/holiday rentalA transport hub for traveling and/orcommutingA place to eat or drink (caf, bar,restaurant, etc.)An airlineIs access to a strong Wi-Fi signal a deciding factor for you when choosing the following services:Q14 Is access to a strong Wi-Fi signal a deciding factor for you when choosing the following servicesAsked to all12Nearly half say strong public Wi-Fi for Maps or GPS is most important49%47%41%29%26%20%18%10%8%3%So I can use Maps, Google Maps or another GPS app to get aroundIn case someone important needs to get in touch with meSo I can avoid draining my dataSo I can post to a social sharing website such as Instagram, Facebook or SnapchatSo I can keep in touch with work wherever I amSo I can access my streaming services (Netflix, TV apps via internet, Hulu, etc)So I can keep tabs on my financial information or bank account balanceSo I can keep my child/children preoccupiedSo I can access my online dating app or profileOther (please write as much as possible)In these situations, what do you consider the most important reason for having access to a strong, public Wi-Fi connection?Q7 In these situations, what do you consider the most important reason for having access to a strong, public Wi-Fi connection? Asked to EMEA and Americas13Generations place differing values on Wi-Fi 44% of Gen Z say the most important reason for public Wi-Fi is to post on social media29%44%36%28%20%12%Total Gen Z (18-20) Millenial orGen Y (21-37)Gen X (38-52) Boomer (53-71)Traditionalists(72+)In these situations, what do you consider the most important reason for having access to a strong, public Wi-Fi connection by which generation are you?So I can post to a social sharing website such as Instagram, Facebook orSnapchatQ7 In these situations, what do you consider the most important reason for having access to a strong, public Wi-Fi connection? Asked to EMEA and Americas14NORTON: WI-FI SECURITY 26-Jun-17Nevertheless, what people do on public Wi-Fi may surprise youOne in six admit to using public Wi-Fi to watch adult content. Theyve done so in the following locations:Hotel/Airbnb At a friends Caf/Restaurant Work AirportOn the street Train/bus station Library Public toilets School15%46%32%7%One in six (15%) feel their personal information is very safewhen using public Wi-Fi connectionsVery safeSomewhat safeSomewhat unsafeVery unsafeSafe60%Unsafe40%However, consumers have a false sense of security 60% feel their personal information is safe when using public Wi-FiQ1 How safe do you feel your personal information is when using public Wi-Fi connections? Asked to all1675% dont use a Virtual Private Network (VPN) to secure their Wi-Fi connectionsNo46%I never heard of VPN before today29%Yes25%Do you use a VPN every time you use Wi-Fi?Q3 Do you use a VPN every time you use Wi-Fi? Asked to all17While three quarters of people are familiar with VPNs, only one third of those people choose to use a VPN to protect their personal information.87% admit to taking security risks on public Wi-Fi, such as accessing personal email, bank accounts or financial information59%56%44%26%25%22%22%19%17%16%9%13%Logged into my personal email accountLogged into my social media account(s)Shared photos or videosLogged into my work email accountChecked my bank account or accessed financial informationLogged onto other accounts using a passwordShared travel plans or location informationSent a work document (e.g., planning document, financials)Entered personally identifiable information (e.g., social securitynumber, birthday, address)Provided my credit card details (e.g., when online shopping)Managed my connected home device (e.g., thermostat, home entry,baby monitor, etc.)None of the aboveWhich of the following have you done on your mobile phone, tablet or laptop while connected to a public Wi-Fi network?Q4 Which of the following have you done on your mobile phone, tablet or laptop while connected to a public Wi-Fi network? 87%Have taken risks on public Wi-FiAsked to all1874% cant tell if their apps are transmitting information in a secure wayNo, 74%Yes, 26%Do you know how to tell if your apps are transmitting information in a secure way over Wi-Fi?Q8 Do you know how to tell if your apps are transmitting information in a secure way over Wi-Fi? Asked to APAC19NORTON: WI-FI SECURITY26-Jun-17How would you feel ?if a hacker or malicious person stole personal information from your mobile phone, tablet, or laptop and posted it publicly online?Horrified Angry Worried Embarrassed Neither worried nor horrifiedDetails of your bank accounts and financial information48%Your photo library incl. intimate, personal and family photos38%Your childrens schedule, location or academic details36%Details of your private chat/text conversations orYour closest secrets21%News sites you visit or political preferences35%
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