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March 2019 Global Destination Cities Index 20192019 marks 10 years worth of insights stemming from Mastercards Global Destination Cities Index. Over the years, this annual report has shown the rise of international travel to cities around the world and the impact it is having in driving local commerce. Travel is booming, but for host countries and cities, generating profits cant live in isolation. Holistic strategies must create pathways to sustainable and inclusive growth for all segments of society. With the right insights, innovations, and partnerships between the public and private sectors, we can help local leaders better understand how to anticipate, plan for, and manage increasing flows of visitors and how to empower businesses of all sizes to better serve the needs of international visitors. The benefits of good planning will extend beyond commerce to inclusive, sustainable growth and being respectful of local natural habitats. This year, Mastercards Global Destination Cities Index reveals Bangkok as the No. 1 city for the fourth consecutive year while Paris overtakes London for the No. 2 spot. With a decade of insights, we can identify trends of how people are traveling internationally while showcasing emerging markets and the continuous growth of the industry. Consistent and Steady Growth Over the past decade, the one constant has been continual change. Each year, more people are traveling internationally and spending more in the cities. Between all of the destinations within the Index, arrivals have grown on average 6.5 percent year-over-year since 2009, with expenditure growing on average 7.4 percent. Sustained Dominance of Major Cities While there has been significant movement in visitors to smaller cities, the top 10 has remained largely consistent. London, Paris, and Bangkok have been the top 3 since 2010, with Bangkok as No. 1 six of the past seven years. New York is another top 10 stalwart, with 13.6 million overnight visitors this year. Rise of Asia-Pacific International Travelers Cities in Asia-Pacific have seen the largest increase in international travelers since 2009, growing 9.4 percent. In comparison, Europe, which saw the second highest growth, was up 5.5 percent. This is spurred on by the growth in mainland Chinese travelers. Since 2009, mainland China has jumped six places to be the No. 2 origin country for travelers to the 200 included destinationsbehind only the U.S. Mastercard acts as the technology partner for the global travel and tourism industry. We provide complete solutions that bundle data insights, digital identity, payment and security solutions, visitor management and infrastructure consulting in order to solve for the unique needs of a destination. Simply put: We help our travel and tourism partners better understand tourism spending patterns and deliver more connected and inclusive experiences. Through the insights from the Global Destination Cities Index and Mastercards work with partners across the world, we continue our commitment to support economic, sustainable tourism and inclusive travel. Global Destination Cities Index Diana Munoz Robino Senior Vice President of Global Tourism Partnerships, MastercardGrowth of International Visitor Arrivals, Spend Still Outpaces World Real GDP 2009 100 110 120 130 140 150 160 170 180 190 200 2010 2011 2012 2013 2014 2015 2016 2017 2018 190.7 176.0 140.3 Total International Overnight Arrivals Expenditure (200 Destinations) Total International Overnight Arrivals (200 Destinations) World Real GDP * World GDP Source: IMF WEO, calculated at market exchange rates Mastercard Global Destination Cities Index 2019Bangkok Continues to Lead Among Top Destination Cities Rank City Total international visitors 01 Bangkok 22.78MM 02 Paris 19.10MM 03 London 19.09MM 04 Dubai 15.93MM 05 Singapore 14.67MM 06 Kuala Lumpur 13.79MM 07 New York 13.60MM 08 Istanbul 13.40MM 09 Tokyo 12.93MM 10 Antalya 12.41MM Rank City Total international visitors 11 Seoul 11.25MM 12 Osaka 10.14MM 13 Makkah 10.00MM 14 Phuket 9.89MM 15 Pattaya 9.44MM 16 Milan 9.10MM 17 Barcelona 9.09MM 18 Palma de Mallorca 8.96MM 19 Bali 8.26MM 20 Hong Kong SAR 8.23MM Seoul Tokyo Osaka Hong Kong SAR Pattaya Singapore Phuket Kuala Lumpur Bangkok Makkah New York Dubai Istanbul Palma de Mallorca Barcelona Milan Paris London Antalya Mastercard Global Destination Cities Index 2019 BaliMastercard Global Destination Cities Index 2019 Global Top 20 Destination Cities by International Overnight Visitors (2018) Rank DESTINATION CITY OVERNIGHT INTERNATIONAL VISITORS (MM) 1 Bangkok Thailand 21.09 22.78 3.34% 2 Paris France 17.41 19.10 2.24% 3 London United Kingdom 19.83 19.09 3.47% 4 Dubai UAE 15.79 15.93 1.68% 5 Singapore Singapore 13.90 14.67 4.00% 6 Kuala Lumpur Malaysia 12.58 13.79 9.87% 7 New York United States 13.13 13.60 2.94% 8 Istanbul Turkey 10.70 13.40 8.14% 9 Tokyo Japan 11.93 12.93 10.02% 10 Antalya Turkey 9.42 12.41 8.14% 11 Seoul South Korea 9.54 11.25 8.94% 12 Osaka Japan 8.42 10.14 9.24% 13 Makkah Saudi Arabia 10.53 10.00 6.62% 14 Phuket Thailand 9.68 9.89 3.28% 15 Pattaya Thailand 8.96 9.44 3.43% 16 Milan Italy 9.19 9.10 2.02% 17 Barcelona Spain 8.70 9.09 4.78% 18 Palma de Mallorca Spain 8.82 8.96 4.40% 19 Bali Indonesia 7.76 8.26 1.30% 20 Hong Kong SAR China 8.17 8.23 1.70% 2017 2018 2019* Historical data in each times series presented above has been updated with the latest figures or estimations and may not be comparable to the time series from previous editions of this report. * Growth rate forecastMastercard Global Destination Cities Index 2019 Top 20 Origin Markets: Top 3 Destinations Rank ORIGIN MARKETS 1 United States % SHARE CONTRIBUTION TO 200 GLOBAL DESTINATIONS BY OVN INTERNATIONAL ARRIVALS EXPENDITURE 2009 2018 2009 2018 10.40% 10.00% 9.60% 9.30% TOP 3 GLOBAL DESTINATIONS DESTINATION Cancun Toronto London 3,387 5.3% 2,928 4.6% 2,631 4.1% 2 Mainland China 2.50% 8.90% 2.60% 9.40% Bangkok Seoul Tokyo 8,505 15.0% 3,710 6.5% 3,540 6.2% 3 Germany 8.40% 6.50% 9.00% 6.40% Palma de Mallorca Bolzano Tiroler Unterland 3,313 8.0% 3,287 7.9% 2,636 6.3% 4 United Kingdom 7.30% 5.90% 8.50% 6.50% Palma de Mallorca Paris Dublin 2,431 6.5% 1,831 4.9% 1,792 4.8% 5 France 4.90% 3.70% 4.20% 3.10% London Marrakech Barcelona 1,835 7.8% 1,145 4.9% 1,053 4.5% 6 South Korea 1.90% 3.50% 2.00% 3.30% Osaka Hokkaido Tokyo 2,289 10.4% 1,771 8.0% 1,459 6.6% 7 Japan 4.30% 3.10% 4.50% 3.40% Taipei Seoul Bangkok 2,307 11.8% 2,111 10.0% 1,798 9.2% 8 Canada 3.60% 2.90% 3.60% 2.80% Washington Las Vegas New York 1,460 7.9% 1,440 7.8% 1,004 5.4% 9 Russia 2.00% 2.50% 1.80% 2.10% Antalya Pattaya Phuket 4,766 29.4% 1,123 6.9% 972 6.0% 10 Australia 2.40% 2.30% 2.80% 2.60% Bali Singapore New York 1,591 10.9 883 6.0% 714 4.9%Mastercard Global Destination Cities Index 2019 Rank ORIGIN MARKETS 11 India % SHARE CONTRIBUTION TO 200 GLOBAL DESTINATIONS BY OVN INTERNATIONAL ARRIVALS EXPENDITURE 2009 2018 2009 2018 1.70% 2.00% 1.90% 2.80% TOP 3 GLOBAL DESTINATIONS DESTINATION Dubai Singapore Makkah 2,032 16.0% 1,250 9.9% 982 7.7% 12 Italy 2.60% 1.90% 2.70% 1.70% Paris London Barcelona 1,266 10.3% 990 8.0% 616 5.0% 13 Spain 2.40% 1.80% 2.10% 1.40% Paris London Lisbon 1,458 12.7% 1,255 11.0% 575 5.0% 14 Taiwan, China 1.00% 1.50% 0.90% 1.50% Tokyo Hokkaido Okinawa 1,387 14.2% 1,351 13.8% 1,342 13.7% 15 Netherlands 1.80% 1.40% 1.90% 1.30% London Paris Tiroler Unterland 695 7.6% 604 6.6% 416 4.6% 16 Argentina 1.20% 1.40% 1.00% 1.10% Porto Alegre Montevideo Valparaiso 812 8.9% 657 7.20% 624 6.9% 17 Brazil 1.00% 1.30% 1.30% 1.40% New York Orlando Miami 906 11.2% 879 10.9% 781 9.70% 18 Saudi Arabia 0.90% 1.20% 0.80% 1.50% Bahrain Dubai Istanbul 3,406 43.9% 1,568 20.2% 627 8.1% 19 Indonesia 1.40% 1.20% 1.30% 1.60% Singapore Kuala Lumpur Makkah 2,095 27.3% 1,579 20.6% 886 11.6% 20 Malaysia 0.80% 1.10% 0.80% 1.30% Singapore Bangkok Chennai 787 11.4% 695 10.1% 494 7.2% *Origin % Share refers to the destinations share of all tourists coming from the origin country who are visiting the 200 Global Destinations. For example in 2018, 5.3% of all origin U.S.A. tourists going to 200 Global Destinations visited Cancun. ARRIVALS (MM) ORIGIN % SHARE* Dubai Leads in Overnight International Visitor Spending Globally Rank City Total Spend (US$) 01 Dubai $30.82B 02 Makkah $20.09B 03 Bangkok $20.03B 04 Singapore $16.56B 05 London $16.47B 06 New York $16.43B 07 Paris $14.06B 08 Tokyo $13.77B 09 Palma de Mallorca $12.69B 10 Phuket $12.01B Rank City Total Spend (US$) 11 Kuala Lumpur $11.13B 12 Seoul $9.31B 13 Las Palmas $9.02B 14 Bali $8.86B 15 Istanbul $8.26B 16 Los Angeles $8.24B 17 Sydney $8.03B 18 Barcelona $7.86B 19 Miami $7.70B 20 Antalya $7.65B Phuket Seoul Tokyo Bangkok Singapore Bali Sydney Kuala Lumpur Makkah New York Miami Los Angeles Dubai Istanbul Palma de Mallorca Barcelona Las Palmas Paris London Antalya Mastercard Global Destination Cities Index 2019Mastercard Global Destination Cities Index 2019 Global Top 20 Destination Cities by International Overnight Visitor Spend (2018) Rank DESTINATION CITY & COUNTRY OVERNIGHT INTERNATIONAL VISITOR SPEND (US $B) 1 Dubai UAE $29.70 $30.82 4.18% 2 Makkah Saudi Arabia $21.04 $20.09 7.94% 3 Bangkok Thailand $17.44 $20.03 8.67% 4 Singapore Singapore $16.34 $16.56 2.66% 5 London United Kingdom $17.45 $16.47 4.64% 6 New York United States $15.65 $16.43 2.93% 7 Paris France $12.56 $14.06 -0.78% 8 Tokyo Japan $11.92 $13.77 12.74% 9 Palma de Mallorca Spain $11.99 $12.69 3.17% 10 Phuket Thailand $11.01 $12.01 9.16% 11 Kuala Lumpur Malaysia $9.27 $11.13 4.71% 12 Seoul South Korea $6.99 $9.31 16.41% 13 Las Palmas Spain $8.50 $9.02 -2.27% 14 Bali Indonesia $8.77 $8.86 3.05% 15 Istanbul Turkey $6.75 $8.26 9.74% 16 Los Angeles United States $8.70 $8.24 3.88% 17 Sydney Australia $7.89 $8.03 1.51% 18 Barcelona Spain $6.60 $7.86 2.84% 19 Miami United States $7.68 $7.70 3.22% 20 Antalya Turkey $5.94 $7.65 9.74% 2017 2018 2019* Historical data in each times series presented above has been updated with the latest figures or estimations and may not be comparable to the time series from previous editions of this report. * Growth rate forecastMastercard Global Destination Cities Index 2019 Impact of Tourism to the Destination and Tourism Spend per Resident BKK-Bangkok, PAR-Paris, LON-London, Dub-Dubai, SIN-Singapore, KLC-Kuala Lumpur, NYC-New York, IST-Istanbul, TYO-Tokyo, ANT-Antalya, SEL-Seoul, OSA-Osaka, MAK-Makkah, PTT-Pattaya, PHU-Phuket, MIL-Milan, BAR- Barcelona, PDM-Palma de Mallorca, BAL-Bali, HKS-Hong Kong SAR BKK $1,993 $1,034 $1,983 $11,006 $25,000 200% $2,938 $1,493 $770 $449 $1,000 $2,511 $953 $775 $2,347 $3,331 $338 $1,078 $2,057 $820 $10,421 $20,459 PAR LON DUB SIN KLC NYC IST TYO ANT SEL OSA MAK PHU PTT MIL BAR PDM BAL HKS 12% 2% 2% 5% 8% 1% 1% 1% 24% 3% 3% 3% 35% 56% 2% 2% 9% 179% 19% 27% Visitor Expenditure per resident (US$) Ratio of International Overnight Visitors Expenditure to GDPMastercard Global Destination Cities Index 2019 Top 20 Global Destinations Jobs Supported by 1,000 Additional Overnight Tourists BKK-Bangkok, PAR-Paris, LON-London, Dub-Dubai, SIN-Singapore, KLC-Kuala Lumpur, NYC-New York, IST-Istanbul, TYO-Tokyo, ANT-Antalya, SEL-Seoul, OSA-Osaka, MAK-Makkah, PTT-Pattaya, PHU-Phuket, MIL-Milan, BAR- Barcelona, PDM-Palma de Mallorca, BAL-Bali, HKS-Hong Kong SAR The number of jobs supported by 1,000 additional overnight tourists is a function how much tourism revenue is required to support one job (national level ratio) and the average spend per tourist (i.e. the more each tourist spends the more jobs are supported). For example, 1,000 additional tourists supports 409 jobs in Bali, 64 jobs in Bangkok but only 12 jobs in Singapore. As Singapore and Bali have very similar expenditure per tourist ratios, the implication here is that higher productivity among Singapore labor drives higher revenues per employee, while lower labor costs in Bali allows the destination to have more tourism-related employees per tourist. BKK 63.6 10.9 14.5 105.4 450 0 12.1 35.6 16.1 27.7 20.1 27.7 15.4 12.8 77.3 87.8 49.1 28.3 6.6 17.3 409 9.1 PAR LON DUB SIN KLC NYC IST TYO ANT SEL OSA MAK PHU PTT MIL BAR PDM BAL HKSMastercard Global Destination Cities Index 2019 Additional Insights Into Top 20 Destination Cities Historical data in each times series presented above has been updated with the latest figures or estimations and may not be comparable to the time series from previous editions of this report * “% of National Level Ovn Arrivals” refers to the destination arrivals as a % of national arrivals (e.g. arrivals in Bangkok as % of arrivals in Thailand Paris France United States % Share of Arrivals United Kingdom % Share of Arrivals Spain % Share of Arrivals 2.5 $296 2009 9.4% 2009 10.2% 2009 6.7% 2018 36.5% 2018 10.3% 2018 9.6% 2018 7.6% Dubai UAE India % Share of Arrivals Saudi Arabia % Share of Arrivals United Kingdom % Share of Arrivals 3.5 $553 2009 8.7% 2009 4.3% 2009 11.7% 2018 79.2% 2018 12.8% 2018 9.8% 2018 7.6% London United Kingdom United States % Share of Arrivals France % Share of Arrivals Germany % Share of Arrivals 5.8 $148 2009 12.9% 2009 10.8% 2009 7.5% 2018 50.4% 2018 13.8% 2018 9.6% 2018 7.6% Singapore Singapore Mainland China % Share of Arrivals Indonesia % Share of Arrivals India % Share of Arrivals 4.2 $272 2009 9.5% 2009 16.9% 2009 8.3% 2018 100% 2018 18.4% 2018 14.3% 2018 8.5% DESTINATION CITY 2018 TOP 3 ORIGIN MARKETS OF INTERNATIONAL OVERNIGHT ARRIVALS Bangkok Thailand Mainland China % Share of Arrivals Japan % Share of Arrivals South Korea % Share of Arrivals 4.8 $184 2009 7.3% 2009 14.3% 2009 1.3% 2018 36.7% 2018 37.3% 2018 7.9% 2018 4.4% Avg Length Of Visit Avg Daily Spend (US$) % of National Level Overnight Arrivals in 2018* 2018Mastercard Global Destination Cities Index 2019 New York United States United Kingdom % Share of Arrivals Mainland China % Share of Arrivals Canada % Share of Arrivals 7.9 $152 2009 12.3% 2009 1.7% 2009 10.0% 2018 19.6% 2018 9.3% 2018 8.1% 2018 7.4% Tokyo Japan Mainland China % Share of Arrivals South Korea % Share of Arrivals Taiwan, China % Share of Arrivals 5.4 $196 2009 11.1% 2009 14.2% 2009 14.4% 2018 19.3% 2018 27.4% 2018 11.3% 2018 10.7% Istanbul Turkey Germany % Share of Arrivals Iran % Share of Arrivals Saudi Arabia % Share of Arrivals 5.8 $106 2009 14.8% 2009 3.0% 2009 0.7% 2018 44.6% 2018 8.0% 2018 7.0% 2018 4.7% Antalya Turkey Russia % Share of Arrivals Germany % Share of Arrivals Ukraine % Share of Arrivals 14.0 $44 2009 25.6% 2009 27.7% 2009 4.2% 2018 41.3% 2018 38.4% 2018 18.6% 2018 5.7% DESTINATION CITY 2018 TOP 3 ORIGIN MARKETS OF INTERNATIONAL OVERNIGHT ARRIVALS Kuala Lumpur Malaysia Mainland China % Share of Arrivals Thailand % Share of Arrivals Indonesia % Share of Arrivals 5.7 $142 2009 2.3% 2009 3.9% 2009 29.4% 2018 46.0% 2018 20.6% 2018 11.7% 2018 11.5% Avg Length Of Visit Avg Daily Spend (US$
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