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VOICE OF THE INDUSTRY: BEAUTY AND PERSONAL CARE May 2018INDUSTRY INSIGHTS: BEAUTY AND PERSONAL CARE SALES FORECASTS AND CHANNEL SHIFTS KEY TRENDS IMPACTING THE INDUSTRY PRODUCT LAUNCHES AND INNOVATION ABOUT INDUSTRY INSIGHTS Euromonitor International PASSPORT 3 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY This report highlights the results of Euromonitors Beauty and Personal Care Industry Insights survey, alongside commentary and context from Euromonitor experts. Top findings from Euromonitors Beauty and Personal Care Industry Insights survey include: Future sales expectations among industry professionals are cautiously optimistic; 41% think value sales in their category in 2022 will be at least 5% better than in 2017. Digital engagement, personalised product experiences and health-inspired beauty are expected to be the most influential trends impacting sales in the coming year. In line with the above trends, nearly half of industry professionals cite health-inspired positioning, digital beauty marketing and targeting specific consumer segments as the most important features of successful new product launches in the past year. About Euromonitors Industry Insights Series In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on an Industry Insights survey of 613 professionals working in beauty and personal care in over 57 countries around the world. More details on respondents and methodology can be found at the end of the report. Beauty and personal care Industry Insights snapshot INDUSTRY INSIGHTS: BEAUTY AND PERSONAL CAREINDUSTRY INSIGHTS: BEAUTY AND PERSONAL CARE SALES FORECASTS AND CHANNEL SHIFTS KEY TRENDS IMPACTING THE INDUSTRY PRODUCT LAUNCHES AND INNOVATION ABOUT INDUSTRY INSIGHTS Euromonitor International PASSPORT 5 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Value sales in 2017 relative to 2016 SALES FORECASTS AND CHANNEL SHIFTS Euromonitor International PASSPORT 6 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Expert Commentary “Industry growth remained strong at 5% in 2017, a slight improvement on the previous year. A thriving premium segment was once again the standout story, outpacing its mass counterpart for a third consecutive year. Notwithstanding the high propensity to trade up in terms of price, there are ample opportunities to premiumise through concepts which enhance perceptions of quality beyond the price tag a much-needed strategy for mass players.” Irina Barbalova, Global Lead Beauty and Personal Care Value sales in 2017 relative to 2016, by product category SALES FORECASTS AND CHANNEL SHIFTS Euromonitor International PASSPORT 7 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Value sales in 2017 relative to 2016, by region SALES FORECASTS AND CHANNEL SHIFTS Euromonitor International PASSPORT 8 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Expert Commentary “Every beauty and personal care player is keenly examining two channels that have gained impressive share over the past years: internet retailing and beauty specialist retailers. The consumer preference for cost, convenience and accessibility is driving momentum in the former, while exploration, sampling and experience, as well as the increasing presence of stand-alone stores and pop-ups, are accelerating growth in the latter.” Kayla Villena, Senior Analyst Beauty and Fashion Trends in shares over the past year SALES FORECASTS AND CHANNEL SHIFTS Euromonitor International PASSPORT 9 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Trends in shares over the past year, by product category SALES FORECASTS AND CHANNEL SHIFTS Euromonitor International PASSPORT 10 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Value sales in the coming years relative to 2017 SALES FORECASTS AND CHANNEL SHIFTSINDUSTRY INSIGHTS: BEAUTY AND PERSONAL CARE SALES FORECASTS AND CHANNEL SHIFTS KEY TRENDS IMPACTING THE INDUSTRY PRODUCT LAUNCHES AND INNOVATION ABOUT INDUSTRY INSIGHTS Euromonitor International PASSPORT 12 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Influence on sales in the past year KEY TRENDS IMPACTING THE INDUSTRY Expert Commentary “Traditionally, we see products incorporate nature-inspired, safer, efficacious ingredients and promote a strong alignment with therapeutic benefits. This is now evolving into a more holistic approach to include products dedicated to healthy lifestyle goals, like achieving quality sleep and protecting skin from the blue light of screens and devices, as well as environmental pollution.” Kayla Villena, Senior Analyst Beauty and Fashion Euromonitor International PASSPORT 13 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Observations from industry professionals: “Direct to consumer channels and social commerce continue to gain huge momentum with the growth of Rodan + Fields. Indie brands continue to disrupt all categories.” Beauty and personal care professional, Hong Kong “Marketers need to pay even more attention to diversity, body positivity trends and steer away from older- style thinking (wrinkle creams, anti-ageing).” Beauty and personal care professional, global focus “Consumers are paying more attention to ingredients, not just looking for ingredients that are questionable (e.g. parabens), but also ingredients that are more impactful (e.g. essential oils).” Beauty professional, Russia Influence on sales in the coming year KEY TRENDS IMPACTING THE INDUSTRY Euromonitor International PASSPORT 14 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Expert Commentary “The evolution of technology and digital connectivity are causing fundamental shifts in attitudes and shopping preferences. The interaction between brands and consumers will be increasingly reliant on digitally-enabled conversations and experiences. Community over individual and story over product a key mantra for younger consumer cohorts.” Irina Barbalova, Global Lead Beauty and Personal Care Trends influencing total beauty and personal care sales KEY TRENDS IMPACTING THE INDUSTRYINDUSTRY INSIGHTS: BEAUTY AND PERSONAL CARE SALES FORECASTS AND CHANNEL SHIFTS KEY TRENDS IMPACTING THE INDUSTRY PRODUCT LAUNCHES AND INNOVATION ABOUT INDUSTRY INSIGHTS Euromonitor International PASSPORT 16 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Expert Commentary “Health is emerging as the new wealth for consumers across all age groups. In pursuit of more preventative regimens, purchasing motivations are becoming driven by the desire for healthy-looking skin and addressing the signs of ageing early on. A number of products launched last year feature health-related claims and are targeted to battle lifestyle aggressors, such as pollution and stress, with the focus being on results-driven benefits over age-defined labelling.” Kseniia Galenytska, Senior Analyst Beauty and Fashion Most important new product launches this year PRODUCT LAUNCHES AND INNOVATION Euromonitor International PASSPORT 17 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Trend Spotlight: Skin health in prime focus The greater convergence between beauty, health and nutrition has seen the adoption of topical applications of probiotics and the influx of a number of brands in this space, including Mother Dirt, Galline and GlowBiotics MD, to name a few, all touting therapeutic and preventative properties. Increasing interest in health-focused solutions bodes well for dermacosmetics, which balance prevention and remedy, avoiding the need for medicinal treatments. On the back of this, brands such as La Roche-Posay, Rodan + Fields, Avne and Bioderma are performing well, and benefiting from dermatologist backing, trusted efficacy and reassurance around safety. Most important product launches across industry categories PRODUCT LAUNCHES AND INNOVATION Euromonitor International PASSPORT 18 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY “No one cared about such a small local brand at first. But See Young kept educating customers on the benefit of silicone-free shampooand now it is one of the biggest local shampoo brands.” - Hair care professional, global focus “Accessible distribution channel, promotion, value/cost disruption play based on aesthetics only.” - Personal care professional, Turkey “Wide range of shades which speaks to the brands inclusivity. Tie to celebrity (Rihanna) helped get the brand the attention it needed, but then the product line was both relevant and intriguing for consumers.” - Beauty professional, global focus “Consumers value authenticity more than anything, and Glossier has successfully tapped into this trend and shaped its image as the most coveted cult beauty brand.” - Beauty professional, China Fenty Beauty by Rihanna Glossier Dollar Shave Club See Young Successful product launches in Beauty and Personal Care PRODUCT LAUNCHES AND INNOVATION Source: fentybeauty Source: glossier Source: dollarshaveclub Source: see-youngINDUSTRY INSIGHTS: BEAUTY AND PERSONAL CARE SALES FORECASTS AND CHANNEL SHIFTS KEY TRENDS IMPACTING THE INDUSTRY PRODUCT LAUNCHES AND INNOVATION ABOUT INDUSTRY INSIGHTS Euromonitor International PASSPORT 20 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY About Industry Insights Focus and design Euromonitors Industry Insights series surveys professionals on trends and innovations across nine key industries: beauty and personal care, toys and games, non-alcoholic drinks, packaged and fresh food, retailing, home care, digital consumer trends, alcoholic drinks and consumer foodservice. Survey, design, execution and analysis were developed collaboratively across teams within Euromonitor International. Typical sample sizes of professionals in each industry range from 250 to 1,000+. Beauty and personal care survey fielding Professionals in the beauty and personal care industry were invited to participate in October 2017. About Euromonitors industry insights series ABOUT INDUSTRY INSIGHTS Interested in sharing your beauty and personal care industry perspective in the next Industry Insights survey? Email surveyeuromonitor with your contact details. 2018 Industry Insights series Industry Results publication Beauty and Personal Care (2017) May 2018 Toys and Games May 2018 Digital Consumer June 2018 Non-Alcoholic Drinks July 2018 Packaged Food July 2018 Retailing September 2018 Home Care September 2018 Beauty and Personal Care (2018) November 2018 Digital Consumer December 2018 Alcoholic Drinks January 2019 Consumer Foodservice January 2019 Euromonitor International PASSPORT 21 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Product category focus of industry insights respondents ABOUT INDUSTRY INSIGHTS Euromonitor International PASSPORT 22 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Geographic focus of industry insights respondents ABOUT INDUSTRY INSIGHTS Over 57 Countries of focus for Industry Insights respondents Euromonitor International PASSPORT 23 BEAUTY AND PERSONAL CARE: VOICE OF THE INDUSTRY Irina Barbalova Global Lead Beauty and Personal Care Irina drives the quality and evolution of Euromonitors Beauty Industry research. As a Global Lead of the industry, she focuses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business. Kayla Villena Senior Analyst Beauty and Fashion As a senior analyst at Euromonitor, Kayla provides insights and analysis on market and consumer trends and company activity shaping the beauty and fashion industries, with an emphasis on beauty and personal care. Kseniia Galenytska Senior Analyst Beauty and Fashion Kseniia is responsible for the research of beauty comprehensive coverage of supply-side and demand trends and how they shape future outlook. 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