亚洲零售业之泰国.pdf

Asia RetailWhats New andWhats Next in Thailand RetailAsia Distribution and RetailApril 201969.2 million*Population US$18,902* GDP per head Up 4.1% yoy*Real GDP growth1.4%*Consumer price inflation US$ 113.5 billion* Retail salesup 3.1% yoyUS$ 2.3billion* Internet salesUp 17.6% yoySource: Economist Intelligence Unit estimates for 2018*, Euromonitor International actual figures for 2018*; compiled by Fung Business Intelligence US$497.5 billion*GDP Key economic indicators 3Major domestic retailersSales as of 2018: 527,860 million baht (US$16,215 million)* Outlets as of 3Q2018: 10,902Major retail businesses and brands:Convenience stores: 7-Eleven Thailand Cash and carry stores: Siam Makro., LtdE-commerce: Twenty Four Shopping Co., Ltd.Food service and catering business: CPRAM Co., LtdLogistics service: Dynamic Management Co., Ltd.Smart card payment service: Thai Smart Card Co., LtdBill payment service: Counter Service Co., Ltd.Information technology service: Gosoft (Thailand) Co., Ltd.Retail equipment service: CP Retailink Co., Ltd.Sales 2018: 397,308 million baht* (US$12,205 million)* Outlets 2017: 4,970Major retail businesses and brands:Department stores: Central Department Store, Robinson, Zen Department StoreConvenience stores: FamilyMart Thailand, Tops DailyHypermarket and Supermarkets: Big C, Tops Market, SuperkoomShopping malls: Central World, Central Marina, Central Plaza, Central Festival,Central Embassy, Central i-CityDrug stores: Matsumoto Kiyoshi ThailandSporting goods specialty stores: SuperSportsWine specialty store: Central Wine CellarDining services: Segafredo Zanetti Espresso, EATHAIE-commerce: Central Online, Top Online, Power Buy, Office Mate, B2S, Looksi,Baan compiled by Fung Business Intelligence Central Group*Estimated figures, representing growth of 14% from 2017*US$1=32.554 baht ; Bloombergs USD-THB spot exchange rate on 28 December 2018CP All PCL The Mall GroupSales 2017: 50,000 million baht (US$1,536 million)* Outlets 2018: 12Major retail businesses and brands:Shopping malls: The Emporium, The Emquartier, Bluport Hua HinResort Mall, The MallDepartment stores: Paragon4Source: Euromonitor International; compiled by Fung Business Intelligence Major retailers by sector Sector Major retailers Internet retailing Alibaba Group Holding Ltd., Charoen Pokphand Group, Sea Ltd., Amazon Inc., Tesco Plc.Apparel and footwear Uniqlo (Thailand) Co Ltd., Central Group, ICC International PCL, Adidas Thailand Co Ltd., Jaspal Co Ltd. Beauty and personal care Unilever Group, LOral Groupe, Procter compiled by Fung Business Intelligence 2017M-commerce sales and yoy growth in Thailand, 2017-2021eSource: Euromonitor International; compiled by Fung Business Intelligence US$ millionyoy2017 2018 2021e2019e 2020e27.1%36.5% 51.2% 26.6% 21.8% 52%36% 45%48%20182019e 2020e691.31045.5 1323.11681.7 2048.26Top 5 e-commerce playersSource: Euromonitor International; compiled by Fung Business Intelligence 23.3%Alibaba (Lazada) CP Group (24 Shopping, iTrue Market)12.2% 7.3%Sea (Shopee Mall)6.2%Amazon5.9%Tesco (Tesco Lotus)Market share of Thailands top 5 e-commerce players, 20187Photo source: Wikipedia, Fung Business Intelligence Key retail districtsBangkok Bangkok Siam Suklumvit Road Pratunam Riverside area Silom Chinatown Chatuchak8Unveiled by the Thai government in May 2016, Thailand 4.0 policy is a national economic scheme aiming to transform Thailand into a value-based economy and push the country in the high-income range through digital innovation and upgrade.The national digital initiative has created abundant opportunities for e-commerce businesses in the country. In April 2018, the Thai government entered into partnership with Chinas e-commerce giant Alibaba. Under the deal, Alibaba will invest 11 billion baht in the first stage of the Eastern Economic Corridor (EEC), one of the governments flagship economic development projects as part of Thailand 4.0 policy. As part of the investment, Alibaba will set up its facilities and draw on its technology capabilities to process logistics data to serve shipments between Thailand and China, along with border trader with Cambodia, Laos, Myanmar and Vietnam. Alibaba has also agreed to ink four memorandums of understanding with the Thai government, with one of the pacts committed the company to promoting Thai rice and durian in the Chinese market via Alibabas e-commerce platforms.Photo source: KirzThailand 4.0 policy drives e-commerce growth Thailand 4.0 policy drives e-commerce growth (Contd) 9In line with Thailands 4.0 programme, the government has transformed Thaitrade into a national e-marketplace to provide micro SMEs and farmers access to the B2B and B2C markets at home and abroad. Thaitrade also serves the countrys big data needs and work with domestic and international e-commerce platforms. After launching a Thai flagship store in partnership with Alibaba, Thailtrade also looks to pair up with more major e-commerce players such as JD in China and GoSoko in Africa. It also plans to increase its trade volume from the current 5 billion baht to 10 billion baht in 2019 by connecting local vendors with global e-commerce players. State-own postal service provider Thailand Post has also started providing e-commerce service selling locally-made products since 4Q18. The company has launched a trial exporting local products to Japan in tie-up with Japanese online marketplaces. Photo source: Kirz40%6Social commerce thrives on heavy social media use10Social commerce is experiencing rapid growth in Thailand and playing an increasing important role in B2C and C2C e-commerce transactions. Instagram, for example, is one of the most popular platforms for online retailing in Thailand. With women as the main customers for its social commerce service, Instagram are used by Internet marketers to sell their products, with clothing, bakery items, IT gadget and gifts as the most common products sold through the platform. Facebook is also a well-received online marketing tool for vendors to sell and introduce their products. As it allows vendors to engage numbers of customers at once, some venders also offer a bidding option in a bid to boost customer engagement.According to Thai E-commerce Association, as of May 2018, people in Thailand shared over 17 billion photos and 400 million people use voice and video chat on Facebook. Meanwhile, as of April 2018, over 150 million Instagram users were connecting with businesses each month, with one in three of these conversations generally beginning with an Instagram story.More about ThailandSocial media usage: Among the worlds Top 10 countriesThais spend on average 3.5 hours/day on social media Popular social platforms 1Q18Social commerce = 40% of the total e-commerce sales Source: Thai E-commerce Association; compiled by Fung Business Intelligence