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KEY GLOBAL TRENDS Newzoo 2018 FREE VERSION M51-65 1% mobile Global market report Mobile market trends App market revenues however, since the games 2016 release we have seen few titles that have successfully pushed the technology forward. In fact, the next game to push the AR envelope will most likely be Niantics next title, Harry Potter: Wizards Unite. Looking at non-game apps, things have been just as interesting. Tech firms like Apple, Google, Facebook, and Amazon are pouring billions into original video contenteach one vying for a piece of the Netflix pie. And app store revenues, both for game and non-game apps, have continued to increase. In general, more start-ups are utilizing smartphones and tablets to make things more con- venient for consumersin all aspects of our lives. For example, innovative mobile-first banks are rapidly expanding within Europe and beyond. In the U.S., certain app companies have discovered how to draw in massive live audiencesall by taking a tried-and-true TV formula and adapting it to fit our mobile-first lives. We trust you will enjoy this free version of our pioneering mobile market report, which gives a taste of the high-quality data and knowledge-packed trends available in the full version. “ Thank you for reading this preview of the second edition of our Global Mobile Market Report. This annual report and subscription provide you with an in-depth overview of the mobile market, globally and per region. The data is derived from our Mobile Intelligence Solutions, which aim to help the companies with mobile at the center of their strategy, product development, or marketing. All in all, the global mobile market is still fiercely competitive. Even though industry giants have managed to claim a significant foothold, there are plenty of unexplored opportunities for innovative companies, with more than enough room for fresh content and innovative new business models to thrive.” Jelle Kooistra Head of Market Analysis FOREWORDFREE VERSION Newzoo 2018 Global Mobile Market Report 4 KEY GLOBAL TRENDS 1. FREE VERSIONGlobal Mobile Market Report 5 FREE VERSION KEY GLOBAL TRENDS Newzoo 2018 KEY GLOBAL TRENDS A BRIGHT FUTURE ON MOBILE IMMERSIVE the popularity of headphones, controllers, and PC peripherals is still booming. Whats more, mobile esports has reached a point where players can start to make serious money playing mobile games. We expect mobile esports to grow on an amateur level, especially local leagues and competitions set up among friends. Naturally, dedicated gaming smart- phones have a lot of potential with this audience; brands could sponsor professional mobile gamers, teams, or even events, which is exactly what Red Magic is doing with the Tencent Games Arena in China this year. At the very least, players who are serious about their mobile games will strive to make their gaming sessions as easy and smooth as possible. Compared to PC and consoles, the life cycle of smartphones is also dramatically shorter. For gaming smartphones to really take off, brands must go beyond simply marketing to gamers. They must entice serious mobile gamers with features that make playing easier. These include long battery life, high-quality displays, efficient cooling systems, performance, efficiency, and aesthet - ically pleasing designsfeatures that give added benefits for serious players. Many of these features are already present in Samsung and Apple devices, meaning gaming smartphones must directly compete with the two smartphone giants. Samsung, for instance, has deeply integrated gaming features and marketing alike in its new Galaxy Note 9. Whether or not this leaves room for dedicated players will be decided in the coming year. KEY GLOBAL TRENDS newzoo/mobile-report The annual subscription includes the full report quarterly updates, and dashboard access. Subscribe here: Stay up to dateGlobal Mobile Market Report 9 FREE VERSION KEY GLOBAL TRENDS Newzoo 2018 Its strange to think that Blockbusters CEO once passed on the chance to buy Netflix for $50 million back in 2000. Despite incurring yearly losses, the streaming giant is now valued at more than $250 billion. Netflix almost singlehandedly pioneered the video-streaming model in 2011, uniquely positioning itself as the first to market. The media giant was also unique in that it experimented with original content from an early stage. This strategy clearly paid off, as Netflix is now one of the worlds biggest content producers; in fact, it will spend more on content than any other TV company or movie studio in 2018. Across multiple genres and 21 countries, the company is cur- rently working on 700 TV shows, both new and exclusively licensed. Recognizing the potential of digital subscription services, a host of other content distributors from various backgrounds are now vying for a piece of the Netflix pie. Media companies are scrambling to fend off the threat of Netflixs ever-increasing monopoly on video streaming, introducing their own streaming services and increas- ing production of and investment in original content. In June 2018, U.S. multinational telecom company AT&T acquired Time Warner and HBO with it, giving AT&T control over the ever-popular Game of Thrones and other prevalent series. Following this massive acquisition, AT&T announced its second streaming service: WatchTV. Going forward, AT&T stated that it will further invest in HBO content by approving more projects, all in a hope to decrease consumer churn. Focusing on mobile-first video streaming, as well as tying in HBO with subscrip- tions, is also a logical step toward enticing new consumers. The merger between T-Mobile and Sprint, formerly the third- and fourth-biggest carriers in the U.S., respectively, also has major implications. The merger has increased both the scale and the subscription numbers of the new T-Mobile, putting the company in a solid position to move into video-streaming services. Likewise, Verizon had originally A PIECE OF THE NETFLIX PIE planned to launch its own streaming service. However, it has since switched its stance, opting to partner with a yet-to-be-revealed existing OTT service, for which it will con- tribute content. Also hungry for a piece of the Netflix pie is another media giant: Disney . The company plans to launch its direct-to-consumer streaming service, powered by BAMTech tech- nology , in 2019. Now that Disney has officially acquired 21st Century Fox, franchises like Ice Age and X-Men are under the Disney umbrella, joining Marvel, Star Wars, and many other heavy-hitting IP . Needless to say, Disney has plenty of relevant in-house content that it can make exclusive to its streaming service. This impressive line-up, which also includes all movies and series made by Disney and Pixar, might just be enough to entice consumers. The 21st Century Fox acquisition also means that Disney has a majority stake in Hulu, giving the company a platform to showcase content from ABC, FX, 21st Century Fox itself, and morecontent that wouldnt necessarily fit in with Disneys own standalone streaming service. Many TV networks are also vying for consumers subscriptions, including AMC, FX, and HBO, which each offer their own streaming services: AMC Premiere, FXNOW, and HBO GO, respectively. Major tech companies, in general, are also making a move toward expanding into video. Amazon has been working on its Amazon Prime streaming plat- form for quite some time now, YouTube has been producing original content for its YouTube Premium service (formerly YouTube Red), and Apple has been investing sig- nificantly in original content. In fact, Apple plans to spend $1 billion on producing origi- nal content in 2018 and has already signed deals with the likes of industry giants Oprah Winfrey and Stephen Spielberg. And even though Facebook is not focusing on a sub- scription model, the company has also turned its attention to video streaming, looking to expand its advertising revenue via Instagram TVat the cost of YouTubes revenue.
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