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Tourism and the Sustainable Development Goals Good Practices in the Americas$protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 $protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Tourism and the Sustainable Development Goals Good Practices in the Americas $protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Copyright 2018, World Tourism Organization (UNWTO) and Organization of American States (OAS) Tourism and the Sustainable Development Goals Good Practices in the Americas ISBN printed version: 978-92-844-1967-8 ISBN electronic version: 978-92-844-1968-5 | DOI: 10.18111/9789284419685 Published by the World Tourism Organization (UNWTO). First published: 2018 All rights reserved. The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the publishers concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries. The opinions contained in this publication are exclusive from the authors and do not necessarily reflect UNWTOs or OAS point of view. World Tourism Organization (UNWTO) Tel.: (+34) 915 678 100 Calle Capitn Haya, 42 Fax: (+34) 915 713 733 28020 Madrid Website: unwto Spain E-mail: infounwto Citation: World Tourism Organization and Organization of American States (2018), Tourism and the Sustainable Development Goals Good Practices in the Americas, UNWTO, Madrid, DOI: doi/10.18111/9789284419685. All UNWTO/OAS publications are protected by copyright. Therefore, and unless otherwise specified, no part of a UNWTO/OAS publication may be reproduced, stored in a retrieval system or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, scanning, without prior permission in writing. UNWTO and OAS encourage dissemination of its work and is pleased to consider permissions, licensing, and translation requests related to UNWTO/OAS publications. Permission to photocopy this material in Spain must be obtained through: CEDRO, Centro Espaol de Derechos Reprogrficos Tel.: (+34) 913 08 63 30 Calle Monte Esquinza, 14 Fax: (+34) 913 08 63 27 28010 Madrid Website: cedro Spain E-mail: cedrocedro For authorization of the reproduction of works outside of Spain, please contact one of CEDROs partner organizations, with which bilateral agreements are in place (see: cedro/en). For all remaining countries as well as for other permissions, requests should be addressed directly to http: /publications.unwto/en/content/rights-permissions.$protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Good Practices in the Americas Acknowledgments This report is a joint collaboration of the World Tourism Organization (UNWTO) and the Organization of American States (OAS). The publication was prepared by Ms. Cordula Wohlmuther, Mr. Alejandro Varela, Ms. Nicole Groot Zevert and Ms. Elena Cholakova from UNWTO and Ms. Maryse Robert, Mr. Richard Campbell and Mr. Santiago Noboa from OAS. The World Tourism Organization and the Organization of American States would like to express their sincere gratitude to the following case study contributors: Ms. Vernica Aguilar, National Municipal Tourism Manager, and Ms. Elizabeth Baeza Opaza, National Human Capital Manager, National Tourism Service (SERNATUR), Chile Ms. Natalia Naranjo Ramo and Mr. Francisco Meneses, COMUNITUR Comunidad de Turismo para el Desarrollo, Colombia Ms. Paola Prieto, Go Galapagos Kleintours, Ecuador Ms. Mara Luisa Garzaro and Ms. Edith Anavisca, Instituto Guatemalteco de Turismo (INGUAT), Guatemala 3$protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Tourism and the Sustainable Development Goals 4 Ms. Carla James-Chandra, Deputy Director, Guyana Tourism Authority and Mr. Dicky Alvin, Manager, Rewa Eco-Lodge, Guyana Ms. Marihela Sauceda, Planning and Product Development Manager Instituto Hondureo de Turismo (IHT), Honduras Ms. Allasandra Chung, Director Product Development, Tourism Product Development Company (TPDCo), and Ms. Beverly Stewart, Tourism Consultant, Jamaica Social Investment Fund (JSIF), Jamaica Ms. Cristina Leo, Director of Sustainable Development, OHL Desarrollos-Mayakoba, and Ms. Miriam Reza Gaona, Innovation and Development Manager, Consultores en Gestin, Poltica y Planificacin Ambiental S.C. (GPPA), Mexico Mr. Enrique de la Madrid Cordero, Secretary of Tourism, Secretariat of Tourism (SECTUR), Mexico Ms. Vanessa Villalibre, Project Coordinator ECOTUR-AP , Ministry of Environment, Panama Mr. Adam Fabin, President, and Ms. Sandra Isuiza, focal point, Tingana Association, Natural Refuge of Aguajales Renancales del Alto Mayo, Peru Ms. Diannille Taylor-Williams, Assistent Secretary, Ministry of Tourism, St. Kitts Mr. Richard Devine, VP Engagement and Education HI USA, Ms. Emily Gallagher, Manager Community Engagement HI New York City, and Mr. Zack Hetrick, Sustainability Coordinator HI USA, Hostelling International USA, United States of America Ms. Issa Torres, Director of Global Programs, Sustainable Travel International (STI)$protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Good Practices in the Americas 5$protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Tourism and the Sustainable Development Goals 6 Table of contents Acknowledgments 3 Foreword by UNWTO Secretary-General 8 Foreword by OAS Executive Secretary for Integral Development 11 Foreword by the Minister of Foreign Trade and Tourism of Peru and Chair of the Inter-American Committee on Tourism 12 Introduction 14 Tourism and the Sustainable Development Goals: how tourism can help achieve the SDGs 16 Case studies 22 24 26 28 30 32 34 Programme for strengthening Municipal Tourism Management, Chile El Carlos Ecotourism and Archaeological Centre, Colombia Karanki Magdalena Community Project, Ecuador IMPULSA programme, Guatemala Rewa Eco-lodge, Guyana Integrated Central American Quality and Sustainability System (SICCS), Honduras Community Tourism Toolkit, Jamaica 36$protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Good Practices in the Americas 7 Mayakoba Tourism Development, Mexico 38 Climate Change Vulnerability Studies, Mexico 40 Promoting ecotourism in the National System of Protected Areas, Panama 42 From predators to conservationists a sustainable tourism initiative in the heart of the Peruvian Amazon, Peru 44 St. Kitts Sustainable Destination Council, Saint Kitts and Nevis 46 Hostelling International: Programmes that Change Lives, United States of America 48 Sustainable Destinations Alliance for the Americas, Caribbean and Central America 50$protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Tourism and the Sustainable Development Goals 8 Foreword by UNWTO Secretary-General On behalf of the World Tourism Organization (UNWTO), the United Nations Specialized Agency for Tourism, I am pleased to introduce this first publication resulting from a partnership between UNWTO and the Organization of American States (OAS). The historic 2015 agreement among world leaders at the United Nations on a universal 2030 Agenda for Sustainable Development committed 196 countries to pursue a set of 17 Sustainable Development Goals (SDGs) leading to a better future for all. The shift from commitment to action can only be achieved if sustainable development moves from the periphery to the core of decision- making in both public and private domains. Tourism is included as part of three SDGs Goal 8 on economic growth and jobs; Goal 12 on sustainable production and consumption and Goal 14 on Life below water. Yet, sustainable tourism can and must play a significant role in delivering solutions through the framework of all 17 SDGs. The case studies compiled herein showcase good practices on how sustainable tourism can contribute towards these universal goals, and its potential to advance the SDGs in the Americas. The Americas welcomed some 207 million international tourist arrivals in 2017. As tourism continues to grow annually, governments and administrations in the region have identified the sector as a priority to promote economic development and diversification, fight poverty and create sustainable livelihoods. American countries continue to adopt new legislation and policies in support of sustainable tourism, poverty alleviation through tourism, protection of biodiversity and cultural heritage, and community development. As this publication shows, a common approach to tourism development taken together by policy makers, private sector, tourists and the development community can make our sector a catalyst for inclusive and sustainable growth in the Americas, protecting the environment and cultural heritage, as well as building peace. I have no doubt that such a united approach will emerge from the 2018 Inter-American Congress of Ministers and High-level Authorities of Tourism, under the theme Connecting the Americas through sustainable tourism. I trust that this report will serve as a useful and inspiring tool for policy makers, private sector and all other tourism stakeholders to usher in a more responsible and sustainable tourism sector that advances the 2030 Agenda in the Americas. Zurab Pololikashvili Secretary-General, World Tourism Organization (UNWTO) $protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Good Practices in the Americas 9$protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Tourism and the Sustainable Development Goals 10$protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Good Practices in the Americas 11 Good Practices in the Americas 11 Foreword by OAS Executive Secretary for Integral Development Tourism has the potential to significantly contribute to broad-based inclusive growth and generate more opportunities for our citizens. Travel and tourism account for 8.5% of the gross domestic product and nearly 10% of employment in the Americas, and the region generated more than a quarter of the worlds tourism receipts in 2016, illustrating the sectors importance and potential for contributing to the regions long-term development objectives. Notwithstanding the strong performance of the industry, innovative policies and programmes that advance the Sustainable Development Goals (SDGs) are vital to address the challenges, threats and risks to the future of tourism and ensure that this sector in our countries remains competitive and sustainable. There is resounding evidence from multiple studies that consumers continue to be interested in tourism products that are geared towards environmental protection and that benefit local communities. Recent data indicates that some 73% of millennials are willing to pay more for sustainability compared to 51% of baby boomers. What this tells us is that our tourism policies, programmes, products, experiences and marketing must be extremely well-defined and targeted. If we are to build resilient communities and countries, we must project to the outside world the seriousness of our commitment. All of this is consistent with our efforts at the OAS. Since taking office in May 2015, broadening opportunities for all citizens has been a central piece of our strategy, as we repositioned the Organization to become a beacon for the defense of human rights and democracy in the hemisphere. The motto of the new OAS has been “More Rights for More People.” The OAS welcomes this joint publication with the World Tourism Organization on Tourism and the Sustainable Development Goals, highlighting good practices from across the Americas that showcase the contribution of tourism to sustainable development. This publication builds on the legacy of 2017 as the International Year of Sustainable Tourism for Development and provides greater awareness on how tourism can help address poverty alleviation, protect biodiversity and cultural heritage, and support community development in the Americas. Kim Osborne OAS Executive Secretary for Integral Development (SEDI)$protocol:/e-unwto/doi/book/10.18111/9789284419685 - Friday, August 02, 2019 11:40:56 PM - IP Address:49.80.172.117 Tourism and the Sustainable Development Goals 12 Foreword by the Minister of Foreign Trade and Tourism of Peru and Chair of the Inter-American Committee on Tourism In 2015, Peru took on the challenge of organizing the XXIII Inter-American Congress of Ministers and High-Level Authorities of Tourism, under the theme “Community-based Rural Tourism”. It did so in the conviction that a commitment to sustainable tourism is necessary in order to more fully utilize and at the same time, preserve the natural and cultural riches of the Americas, with the local communities themselves being the main actors and beneficiaries. The challenge of leading and guiding inter-American cooperation in tourism continued upon Perus election as Chair of the Inter-American Committee on Tourism (CITUR). In this capacity, at a meeting of the CITUR officers and the Members of the Troika (Past, Present and Future Presidents of the Inter-American Congress of Ministers and High-Level Authorities of Tourism), it proposed to the General Secretariat of the Organization of American States and the World Tourism Organization (UNWTO), the production of a publication on the Sustainable Development Goals (SDGs) as part of the observance of 2017 as the International Year of Sustainable Tourism for Development. It is an honour for Peru to have spearheaded this publication, which attracted a high-level of response as reflected by the submissions of case studies by several countries of the sub-regions of the Americas. These cases show the substantial efforts that are being made in the hemisphere to make tourism a sustainable activity, because tourism is no longer just a passing trend, but rather a full-fledged pillar of our nations development policies. Sharing these case studies will promote the commitment of more communities, compani
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